The Responsible Company

The Responsible Company

by Yvon Chouinard, Vincent Stanley
     
 

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 Over the past 40 years, Patagonia has consistently done the outrageous and unusual — switched to exclusive use of organic cotton clothes, introduced recycled (and recyclable) underwear and fleece, and created an interactive website, the Footprint Chronicles, to clue customers in to the social and environmental impact of Patagonia's products. The

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Overview

 Over the past 40 years, Patagonia has consistently done the outrageous and unusual — switched to exclusive use of organic cotton clothes, introduced recycled (and recyclable) underwear and fleece, and created an interactive website, the Footprint Chronicles, to clue customers in to the social and environmental impact of Patagonia's products. The company's Common Threads Initiative redefines the relationship between company and customer, to help reduce consumption, wrest the full life out of every product made, and recycle or repurpose what can no longer be used. 

About Patagonia

Patagonia, Inc. is a Ventura, California-based outdoor clothing company, founded in 1973 by Yvon Chouinard, with current annual sales of over $500 million. Its reason for being: build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. 

Editorial Reviews

From the Publisher
“If you have any doubt at all that doing right by the natural world is good for the bottom line, please, stop right now, wherever you are, find a seat, put the smartphone on mute, and read this freaking book. Yvon and Vincent aren’t here to bum you out about a planet turning to desert, or to shame you into anything. They affirm that the ingenuity and hard work required to clean up our offices and industries will be the most rewarding (and profitable) work we do.”—Brad Wieners, Executive Editor, Bloomberg BusinessWeek
Bloomsberg Businessweek - Brad Wieners
If you have any doubt at all that doing right by the natural world is good for the bottom line, please, stop right now, wherever you are, find a seat, put the smartphone on mute, and read this freaking book. Yvon and Vincent aren't here to bum you out about a planet turning to desert, or to shame you into anything. They affirm that the ingenuity and hard work required to clean up our offices and industries will be the most rewarding (and profitable) work we do.

Product Details

ISBN-13:
9780980122787
Publisher:
Patagonia
Publication date:
05/15/2012
Pages:
160
Sales rank:
183,576
Product dimensions:
5.90(w) x 8.08(h) x 0.46(d)

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What People are saying about this

From the Publisher

“If you have any doubt at all that doing right by the natural world is good for the bottom line, please, stop right now, wherever you are, find a seat, put the smartphone on mute, and read this freaking book. Yvon and Vincent aren’t here to bum you out about a planet turning to desert, or to shame you into anything. They affirm that the ingenuity and hard work required to clean up our offices and industries will be the most rewarding (and profitable) work we do.”—Brad Wieners, Executive Editor, Bloomberg BusinessWeek

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