The Responsive Public Library: How to Develop and Market a Winning Collection Second Edition / Edition 2

The Responsive Public Library: How to Develop and Market a Winning Collection Second Edition / Edition 2

by Sharon L Baker
     
 

ISBN-10: 1563086484

ISBN-13: 9781563086489

Pub. Date: 01/10/2002

Publisher: ABC-CLIO, Incorporated

How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors? Focusing on the heart and soul of the library—its collection—the authors show how proven marketing techniques can be applied to library collection development in today's high-tech environment. With examples and statistics

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Overview

How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors? Focusing on the heart and soul of the library—its collection—the authors show how proven marketing techniques can be applied to library collection development in today's high-tech environment. With examples and statistics from more than 200 libraries of all sizes, the book gathers decades of pertinent research and a wealth of creative ideas and winning tactics for public libraries. After a brief discussion of the rationale for a marketing approach, the book takes you through each step of an effective marketing initiative: from market research and creating a master plan through collection evaluation, selection, costs, access, and promotional policies and practices. A great idea-generator and how-to guide for any library staff member, especially those in management positions, this is also essential reading for LIS students preparing for careers in public libraries.

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Product Details

ISBN-13:
9781563086489
Publisher:
ABC-CLIO, Incorporated
Publication date:
01/10/2002
Edition description:
2ND
Pages:
384
Product dimensions:
7.00(w) x 10.00(h) x 0.79(d)

Table of Contents

Chapter 1: Overture

Chapter 2: Know Your Market

Chapter 3: Creating Your Master Plan

Chapter 4: Collection Choices

Chapter 5: Cost of Collections and Use

Chapter 6: Creating Access

Chapter 7: Creating Recognition of Collection-Use Benefits

Chapter 8: Collection Evaluation: a Product-Analysis Approach

Chapter 9: Marketing-Based Selection Policies and Practices

Chapter 10: Marketing-Based Promotional Policies and Practices

Chapter 11: Making Marketing Resonate Throughout the Library

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