The Responsive Public Library: How to Develop and Market a Winning Collection Second Edition / Edition 2

The Responsive Public Library: How to Develop and Market a Winning Collection Second Edition / Edition 2

by Sharon L Baker, Karen L. Wallace
     
 

How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors? Focusing on the heart and soul of the library—its collection—the authors show how proven marketing techniques can be applied to library collection development in today's high-tech environment. With examples and statistics

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Overview

How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors? Focusing on the heart and soul of the library—its collection—the authors show how proven marketing techniques can be applied to library collection development in today's high-tech environment. With examples and statistics from more than 200 libraries of all sizes, the book gathers decades of pertinent research and a wealth of creative ideas and winning tactics for public libraries. After a brief discussion of the rationale for a marketing approach, the book takes you through each step of an effective marketing initiative: from market research and creating a master plan through collection evaluation, selection, costs, access, and promotional policies and practices. A great idea-generator and how-to guide for any library staff member, especially those in management positions, this is also essential reading for LIS students preparing for careers in public libraries.

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Product Details

ISBN-13:
9781563086489
Publisher:
ABC-CLIO, Incorporated
Publication date:
01/10/2002
Edition description:
2ND
Pages:
384
Product dimensions:
7.00(w) x 10.00(h) x 0.79(d)

Meet the Author

SHARON L. BAKER is former Associate Professor, University of Iowa School of Library and Information Science, Iowa City.

KAREN L. WALLACE is Circulation/Reference Librarian, Drake University Law Library in Des Moines, Iowa, and was formerly the Head of Community Services at Des Plaines Public Library, Des Plaines, Illinois.

Table of Contents

List of Figures and Tables
Preface
Acknowledgments
1Overture1
2Know Your Market11
3Creating Your Master Plan33
4Collection Choices61
5Cost of Collections and Use91
6Creating Access121
7Creating Recognition of Collection-Use Benefits161
8Collection Evaluation: A Product Analysis Approach197
9Marketing-Based Selection Policies and Practices247
10Marketing-Based Promotional Policies and Practices275
11Making Marketing Resonate Throughout the Library321
AppLibraries Cited by Name341
Index347

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