Restaurant and Fast Food Site Selection

Restaurant and Fast Food Site Selection

by John C. Melaniphy
     
 
Outlines the principles and procedures to follow to identify a successful restaurant or foodservice location. Topical advice and coverage range from determining exactly who your customers are and effective marketing strategies to employ, to the competition, exposure of your product, sales estimating, parking, zoning and the approval process, and analyzing actual

Overview

Outlines the principles and procedures to follow to identify a successful restaurant or foodservice location. Topical advice and coverage range from determining exactly who your customers are and effective marketing strategies to employ, to the competition, exposure of your product, sales estimating, parking, zoning and the approval process, and analyzing actual locations such as malls, food courts and downtown districts.

Product Details

ISBN-13:
9780471557166
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
03/01/1992
Pages:
400
Product dimensions:
6.34(w) x 9.32(h) x 1.25(d)

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