Restaurant Marketing for Owners and and Managers (Wiley Restaurant Basics Series) / Edition 1

Restaurant Marketing for Owners and and Managers (Wiley Restaurant Basics Series) / Edition 1

by Patti J. Shock, John T. Bowen, John M. Stefanelli
     
 

ISBN-10: 0471226270

ISBN-13: 9780471226277

Pub. Date: 10/03/2003

Publisher: Wiley

The complete guide to marketing for restaurant managers

  • How do I market my restaurant to prospective customers?
  • Do loyalty programs really work?
  • How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck?
By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book

…  See more details below

Overview

The complete guide to marketing for restaurant managers

  • How do I market my restaurant to prospective customers?
  • Do loyalty programs really work?
  • How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck?
By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more.

Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.

Product Details

ISBN-13:
9780471226277
Publisher:
Wiley
Publication date:
10/03/2003
Series:
Wiley Restaurant Basics Series
Pages:
240
Product dimensions:
6.00(w) x 9.00(h) x 0.55(d)

Table of Contents

Preface.

1. Introduction: What Am I Getting Myself Into?

2. Location: Where Am I Going to Put This Place?

3. Environmental Analysis: What Am I Up Against?

4. Identifying Markets: Who Are My Customers and What Do They Want?

5. Menu Development: What Should My Sales Kit Look Like?

6. Pricing: What Should I Charge for This Stuff?

7. Service: How Do I Get My Staff to Give the Right Amount of Attention?

8. Other Income Streams: How Much Extra Stuff Can I Sell?

9. Communications: How Do I Get on the Guest’s Radar Screen?

10. Technology: How Do I Surf My Way to Success?

11. Marketing Plan and Budget: How Do I Figure Out What to Do and How Much It Will Cost?

Resources.

Index.

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