Restaurant Marketing for Owners and and Managers (Wiley Restaurant Basics Series) / Edition 1

Restaurant Marketing for Owners and and Managers (Wiley Restaurant Basics Series) / Edition 1

by Patti J. Shock
     
 

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ISBN-10: 0471226270

ISBN-13: 9780471226277

Pub. Date: 10/03/2003

Publisher: Wiley

The complete guide to marketing for restaurant managers

  • How do I market my restaurant to prospective customers?
  • Do loyalty programs really work?
  • How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck?
By providing specific tools and methods tying marketing theory to practice, this concise,

Overview

The complete guide to marketing for restaurant managers

  • How do I market my restaurant to prospective customers?
  • Do loyalty programs really work?
  • How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck?
By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more.

Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.

Product Details

ISBN-13:
9780471226277
Publisher:
Wiley
Publication date:
10/03/2003
Series:
Wiley Restaurant Basics Series
Pages:
240
Sales rank:
991,038
Product dimensions:
6.00(w) x 9.00(h) x 0.55(d)

Table of Contents

Preface.

1. Introduction: What Am I Getting Myself Into?

2. Location: Where Am I Going to Put This Place?

3. Environmental Analysis: What Am I Up Against?

4. Identifying Markets: Who Are My Customers and What Do They Want?

5. Menu Development: What Should My Sales Kit Look Like?

6. Pricing: What Should I Charge for This Stuff?

7. Service: How Do I Get My Staff to Give the Right Amount of Attention?

8. Other Income Streams: How Much Extra Stuff Can I Sell?

9. Communications: How Do I Get on the Guest’s Radar Screen?

10. Technology: How Do I Surf My Way to Success?

11. Marketing Plan and Budget: How Do I Figure Out What to Do and How Much It Will Cost?

Resources.

Index.

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