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Restaurant Marketing Strategies
     

Restaurant Marketing Strategies

4.5 2
by Jose Luis Riesco
 

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The Secret Marketing Techniques of Successful Restaurants

If you operate the same way, you'll get the same results. You are likely reading this book because you're looking for better results from your establishment. Now it's time to operate in a different way, in a more effective way. I will help you do that. In this book you will discover: The Most

Overview

The Secret Marketing Techniques of Successful Restaurants

If you operate the same way, you'll get the same results. You are likely reading this book because you're looking for better results from your establishment. Now it's time to operate in a different way, in a more effective way. I will help you do that. In this book you will discover: The Most Effective Methods for getting more people into your restaurant. THE MOST IMPORTANT way to KEEP your customers happy. Why so many restaurants are unsuccessful. What restaurant owners fail to focus on that leads to failure. What types of advertising REALLY work. Period. How to optimize the prices on your menu to make sure you're getting the profit you need while still keeping your customers happy. A secret, completely under-used method for getting things you need (sometimes even for free). Most restaurant owners don't know about this money- saving technique. (It can bring in new customers, too!).Easy ways to get more customers coming to your restaurant AND to keep them coming back! "First book of this kind of quality available! Jose Riesco managed to write a marketing book with a wide range of related topics which can be used by both the beginning restaurateur and the seasoned marketer. This book is a must to read for restaurant owners in order to excel their business. " (www.4Hoteliers.com) "Jose! I must tell you that your ideas on restaurant marketing are wonderful, and you know why? Because I have tested them. I think everything you have suggested I have tried - and it worked. We were so busy over this weekend and it was a great opportunity to prove the quality of my little restaurant. I have worked on my regular customers following your techniques, and I got great response from them. I was so happy!

I live in west Ireland in a little town (pop.10000), and it makes a big difference to see my old customers become my regulars... and the best of all: they are so supportive!

Please keep up the good work!

Eszter Studnicka

AGAPE RESTAURANT

Castlebar, County Mayo (IRELAND)

Product Details

ISBN-13:
9780981935119
Publisher:
Timeless Motivation Press
Publication date:
08/21/2009
Pages:
358
Product dimensions:
0.80(w) x 8.50(h) x 5.50(d)

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Restaurant Marketing Strategies 4.5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
DoctorProfit More than 1 year ago
This is a must read book for any restaurant owner whether you are just starting out or an old hand. This book is literally worth thousands of dollars for those restaurateurs who are prepared to methodically read this book, do the homework and apply the strategies. This is pure gold. I have read many restaurant and general marketing books and this would have to be one of the best because of its simple, easy to understand style, with excellent summaries and "homework" for you to take away and immediately apply in your business. Marketing is all about developing a system and here it is laid out for you in 194 easy to read pages. I consult to restaurants in Sydney, Australia and my clients literally pay thousands of dollars for this information. Jose Riesco not only shows you how to set the base for a successful business based on building caring relationships, he shows you how to purchase services for your restaurant at way below cost so everyone wins, but how to increase customer numbers without wasting heaps on advertising using powerful targeted growth strategies that are proven to work, he includes ways to increase the amount customers spend with you and how to get your customers to return and dine more often. While this book focuses on restaurants all the principles used in this book could be taken and transposed into almost any small business and used with success. This is a gem and I highly recommend it.