Restaurant Marketing Strategiesby Jose L Riesco
If you operate the same way, you'll get the same results. You are likely reading this book because you're looking for better results from your establishment. Now it's time to operate in a different way, in a more effective way. I will help you do that. In this book you will discover: The Most Effective
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The Secret Marketing Techniques of Successful Restaurants
If you operate the same way, you'll get the same results. You are likely reading this book because you're looking for better results from your establishment. Now it's time to operate in a different way, in a more effective way. I will help you do that. In this book you will discover: The Most Effective Methods for getting more people into your restaurant. THE MOST IMPORTANT way to KEEP your customers happy. Why so many restaurants are unsuccessful. What restaurant owners fail to focus on that leads to failure. What types of advertising REALLY work. Period. How to optimize the prices on your menu to make sure you're getting the profit you need while still keeping your customers happy. A secret, completely under-used method for getting things you need (sometimes even for free). Most restaurant owners don't know about this money- saving technique. (It can bring in new customers, too!).Easy ways to get more customers coming to your restaurant AND to keep them coming back!
- Timeless Motivation Press
- Publication date:
- Sold by:
- Barnes & Noble
- NOOK Book
- File size:
- 984 KB
Meet the Author
Jose L Riesco was born in Spain among great food and wines. After moving to the United States, he worked in the IT industry for 18 years. He owned an upscale family restaurant in Bellevue, WA before working as a full-time restaurant marketing expert and consultant. Jose has brought proven marketing practices and strategies to the restaurant industry making a unique contribution to this business.
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This is a must read book for any restaurant owner whether you are just starting out or an old hand. This book is literally worth thousands of dollars for those restaurateurs who are prepared to methodically read this book, do the homework and apply the strategies. This is pure gold. I have read many restaurant and general marketing books and this would have to be one of the best because of its simple, easy to understand style, with excellent summaries and "homework" for you to take away and immediately apply in your business. Marketing is all about developing a system and here it is laid out for you in 194 easy to read pages. I consult to restaurants in Sydney, Australia and my clients literally pay thousands of dollars for this information. Jose Riesco not only shows you how to set the base for a successful business based on building caring relationships, he shows you how to purchase services for your restaurant at way below cost so everyone wins, but how to increase customer numbers without wasting heaps on advertising using powerful targeted growth strategies that are proven to work, he includes ways to increase the amount customers spend with you and how to get your customers to return and dine more often. While this book focuses on restaurants all the principles used in this book could be taken and transposed into almost any small business and used with success. This is a gem and I highly recommend it.