- Shopping Bag ( 0 items )
Posted September 25, 2009
This is a must read book for any restaurant owner whether you are just starting out or an old hand. This book is literally worth thousands of dollars for those restaurateurs who are prepared to methodically read this book, do the homework and apply the strategies. This is pure gold.
I have read many restaurant and general marketing books and this would have to be one of the best because of its simple, easy to understand style, with excellent summaries and "homework" for you to take away and immediately apply in your business.
Marketing is all about developing a system and here it is laid out for you in 194 easy to read pages. I consult to restaurants in Sydney, Australia and my clients literally pay thousands of dollars for this information.
Jose Riesco not only shows you how to set the base for a successful business based on building caring relationships, he shows you how to purchase services for your restaurant at way below cost so everyone wins, but how to increase customer numbers without wasting heaps on advertising using powerful targeted growth strategies that are proven to work, he includes ways to increase the amount customers spend with you and how to get your customers to return and dine more often.
While this book focuses on restaurants all the principles used in this book could be taken and transposed into almost any small business and used with success.
This is a gem and I highly recommend it.
Posted October 27, 2012
No text was provided for this review.