New York City, New York 1983 Cloth Second Printing Fine in Fine jacket 8vo-over 7?"-9?" tall. "In this newest and most authoritative book on restaurant marketing, author Tom
Feltenstein reveals the techniques behind a remarkable record of successful restaurant marketing. You'll discover the eight critical guidelines for determining the real health of your restaurant's business-learn how to select and hit targets of opportunity-choose from a menu of successful planning techniques-find the key to effective and economical media usage-motivate your employees to higher productivity and understand how promotion really does build profits." This book has 137 pages.
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