Restaurant Success by the Numbers A Money-Guy's Guide to Opening the Next Hot Spot

( 5 )

Overview

Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats: money-guy, restaurant owner, and restaurant consultant-Roger Fields shows how a restaurant can survive its first year, based on far more than luck, and keep diners coming back for many years to come. Featuring real-life restaurant start-up stories (including some of the author's own), this comprehensive how-to walks readers through the logistics of opening a restaurant: creating...

See more details below
Available through our Marketplace sellers.
Other sellers (Paperback)
  • All (9) from $24.55   
  • New (1) from $0.00   
  • Used (8) from $24.55   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$24.55
Seller since 2009

Feedback rating:

(388)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Good
2007 Paperback Good Used book with normal wear and tear and may contain writing. Stock photo may be different from actual book cover.

Ships from: Englewood, CO

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$26.04
Seller since 2005

Feedback rating:

(523)

Condition: Very Good
2007 Paperback Very Good Soft cover. ? Clean text--NO writing, NO highlighting to text. ? Very Good condition.

Ships from: seattle, WA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$26.62
Seller since 2014

Feedback rating:

(1748)

Condition: Good
Good used copy. May have minor markings.

Ships from: Hillsboro, OR

Usually ships in 1-2 business days

  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$26.99
Seller since 2007

Feedback rating:

(461)

Condition: Very Good
1580086632 fast shipping excellent service

Ships from: burlington, WI

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$27.60
Seller since 2008

Feedback rating:

(576)

Condition: Good
All pages are intact, and the spine and cover are also intact. May have some usage wear, missing or damaged dust jacket, stickers, cover creases, bumped corners, bent pages, ... remainder mark, previous owner label or name, inscription, notes, underlining and/or highlighting. Text only; no CDs, InfoTrac, Access Codes, Activation Keys, or other inclusions, unless otherwise noted. Read more Show Less

Ships from: Tacoma, WA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
$59.95
Seller since 2014

Feedback rating:

(8)

Condition: Acceptable
Berkeley, CA 2007 Trade paperback Fair. Trade paperback (US). Glued binding. 244 p.

Ships from: Pueblo West, CO

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$75.99
Seller since 2014

Feedback rating:

(37)

Condition: Good
Buy with Confidence. Excellent Customer Support. We ship from multiple US locations. No CD, DVD or Access Code Included.

Ships from: Fort Mill, SC

Usually ships in 1-2 business days

  • Standard, 48 States
$250.00
Seller since 2009

Feedback rating:

(54)

Condition: Very Good
PAPERBACK Very Good 1580086632 Covers have light shelf wear, pages are clean, tight and bright! Overall in Great Condition!

Ships from: Wilmington, MA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats: money-guy, restaurant owner, and restaurant consultant-Roger Fields shows how a restaurant can survive its first year, based on far more than luck, and keep diners coming back for many years to come. Featuring real-life restaurant start-up stories (including some of the author's own), this comprehensive how-to walks readers through the logistics of opening a restaurant: creating the concept, choosing a location, designing the menu, establishing ambiance, hiring staff, and, most important, turning a profit. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.

Read More Show Less

Editorial Reviews

From the Publisher
As definitive a perfectly planned guide as ever written . . . as essential to a restaurant's success as food.
-Food Industry News

"A must-read, not only for those thinking about opening a restaurant, but for those already in the business as well. Combining his financial and analytical expertise with his clear, casual writing style, Roger shows how to balance entrepreneurial spirit with sound business judgment. If only I'd had this book before opening my own restaurant, I would have saved myself tons of time, money, and headache!"
-Mary Canales, owner, Ici Ice Cream

Read More Show Less

Product Details

  • ISBN-13: 9781580086639
  • Publisher: Ten Speed Press
  • Publication date: 5/7/2007
  • Pages: 256
  • Product dimensions: 6.01 (w) x 9.00 (h) x 0.52 (d)

Meet the Author

After ten years as a certified public accountant, Roger Fields stopped counting beans and started cooking them. He owned two successful restaurants in New York City before moving to the San Francisco Bay Area. Also a restaurant consultant, Roger is in the process of opening his third restaurant.

Read More Show Less

Table of Contents


Introduction     iv
Dreaming for Success
The Rules of the Game     2
Your Restaurant Concept     9
Your Target Market     20
Location, Location, Location     31
Dollars and Sense     40
Developing the Details
Constructing the Menu     64
Fashioning Design and Ambience     85
Setting the Table     104
Raising the Bar     117
Designing the Kitchen     139
Staffing     165
Getting Down to Business
Getting the Money to Make It a Reality     181
Setting Up Your Business     195
Taking It to the Streets     214
Opening Day and Beyond     231
Index     240
Read More Show Less

Customer Reviews

Average Rating 5
( 5 )
Rating Distribution

5 Star

(4)

4 Star

(1)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 5 Customer Reviews
  • Anonymous

    Posted March 3, 2013

    I had to read this book for my ethnography project at school and

    I had to read this book for my ethnography project at school and at first I wasn’t excited. After I started reading this book I couldn’t put it down it was just so interesting, he talked about his experiences and provides what works for him. The book is broken up in three parts through fifteen chapters, the first part is evaluating your dreams and seeing if it’s what you really want to do, the second part that is about half the book is about the menu presentation staff what it takes to make people keep coming back and it’s also about presentation of your restaurant. The third part is about how to get the money to buy a location and open your restaurant. This book was an easy read it was like he was just talking to you one on one there was no really big words thrown into the reading because it was like he wanted to make sure the reader understood him. The overall rating I give this book is five stars it was a really good read. I recommend this book to anyone wanting to know what goes on at restaurants and or wanting to open their own. By Austin Thompson

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 19, 2011

    No text was provided for this review.

  • Anonymous

    Posted April 17, 2013

    No text was provided for this review.

  • Anonymous

    Posted September 19, 2011

    No text was provided for this review.

  • Anonymous

    Posted June 24, 2011

    No text was provided for this review.

Sort by: Showing all of 5 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)