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Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach

Overview

*Highlights the importance of crisis management and provides a guide for tourism operators and offices
*Analyses the strengths and weaknesses of the approaches of tourism managers
*Covers crises caused by: terrorism, natural disaster, disease, crime and war

The aftermath of the attack on the World Trade Center on September 11, 2001, in New York, highlighted the vulnerability of the tourist trade to unforeseen events. The book, written by an experienced tourism marketer and trainer, provides detailed case studies...

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Overview

*Highlights the importance of crisis management and provides a guide for tourism operators and offices
*Analyses the strengths and weaknesses of the approaches of tourism managers
*Covers crises caused by: terrorism, natural disaster, disease, crime and war

The aftermath of the attack on the World Trade Center on September 11, 2001, in New York, highlighted the vulnerability of the tourist trade to unforeseen events. The book, written by an experienced tourism marketer and trainer, provides detailed case studies of different crises and analyzes the approaches taken by tourism managers in the USA, Egypt, Israel, Sri Lanka, Turkey, Fiji, South Africa, Australia and the UK.

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Editorial Reviews

From the Publisher

"A must-read book for those in the industry, related associations and various levels of government as they consider how to pro-actively deal with the potential for future crisis related to tourism."--Journal of Vacation Marketing

"An extremely practical and useful guide to understanding the management dynamics of crisis conditions in a number of countries and across a range of crisis initiators. This work should be in the arsenal of anyone seriously involved in the travel and tourism industry."--John Koldowski, Pacific Asia Travel Association

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Product Details

  • ISBN-13: 9780851997292
  • Publisher: CAB International North America
  • Publication date: 8/28/2003
  • Series: Cabi Series
  • Pages: 304
  • Product dimensions: 8.10 (w) x 5.50 (h) x 0.70 (d)

Meet the Author

Director of the Israel Government Tourism Office for Australia, New Zealand and the South West Pacific, and founding Chair of the Eastern Mediterranean Tourism Association
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Table of Contents

Part I: Overview Defining tourism desinations in crisis

• Managing the recovery and restoration of destinations in crisis
Part II: Terrorism and Political Violence United States: September 11, 2001 terrorist attacks

• The impact on American and global tourism Egypt: terrorist attacks against tourists, 1990-98

• Restoring confidence in tourism Israel: the Palestinian uprising, 2000-02

• Promotion of tourism during an ongoing crisis Sri Lanka: civil war, 1995-2001

• Marketing during a long-term crisis Fiji: political coups, 1987 and 2000
Post-crisis tourism recovery
Part III: Natural Disaster Turkey: Izmit earthquake, 1999
Rebuilding the tourist industry
Part IV: Epidemic Britain: foot-and-mouth disease, 2001
Restoring confidence through information dissemination
Part V: Crime South Africa: crime wave, 1994-2000

• Pre-emptive response to potential tourism crisis Australia: Port Arthur massacre, 1996
Tourism Tasmania’s response to an aberrant crisis
Part VI: War Croatia: The Croatia-Yugoslav war, 1991-5
Post war recovery and tourism development
Part VII: Combination Crises Phillipines: combination crises, 1990-2001
Managing terrorism, natural disaster, crime and political instability

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