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Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals ...
Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin using your business data as a strategic advantage.
Analytics is the wave of the future. Put your data to strategic use with the proven guidance found in Retail Analytics.
Chapter 1: Retailing Analytics: An Introduction.
The Inside Scoop: Retail Power Brokers.
Communicating to the Retail Organization.
Point of Sale versus Market Basket Data.
Data Is Gold.
Data as Revenue: The Price of Retail Data.
Chapter 2: Retail and Data Analytics.
Hard-Core Data Terms: Now we're talking the Fun Stuff.
Data Storage 101.
Data without Use Is Overhead.
Case Studies and Practical Examples of Data-Related Retail Projects.
Celebrity Marketing: Tracking Effectiveness.
House Brand versus Name Brand.
E-Business: Clicks and Mortar.
Affinity Merchandising: Merchandise Cross Sell Case Study.
Market Basket Analysis: Examples.
Store Departmental Cross Selling.
Chapter 3: The Apparel Industry.
Many Types of Apparel Businesses.
Retailer Building and Location, Location, Location.
Who is My Customer: Size up the Opportunity and Show Me the Money!
Evolution of a Brand: Not Your Father's Blue Jeans.
Diversification: Spread Risks over Multiple Businesses.
Critical “Need to Know” Information in Apparel Analytics.
Retail in General: Impulse Buying.
Chapter 4: Importance of Geography and Demographics.
Understanding the Tools and the Data Requirements.
How does Geography Fit into Retail: Location, Location, and Location!
Now That We Understand the Tool and the Data: What Do We Do?
Market Observations: Additional Uses of the GIS Tool.
Chapter 5: In-Store Marketing and Presentation.
Understanding the Different Store Designs.
All about Pricing.
Types and Sizes: Retail Store Strategies.
Shopping by Design: Traffic Patterns.
In-Store Media: Advertising or Just Displays.
Chapter 6: Store Operations and Retail Data.
Setting the Store up for Success: Strategic Uses of Data.
In-store Career Path: Stockperson to Store Manager.
Chapter 7: Loyalty Marketing.
Total Program Incentive: Are you Loyal?
From the Consumer Finance Credit Card Retail Perspective.
Loyalty Segments: Develop Them Early.
Loyalty at POS: Different Stages and Levels of Loyalty.
Kmart Developed the School Spirit Loyalty Program.
FlyBuys Rewards/Loyalty: Australia.
Additional Loyalty Programs.
The Retail World is Changing.
About the Author.