Retail Business Kit For Dummies [NOOK Book]

Overview

Get your business off the ground with a killer brand and get the sales you want!

It's a great time to be an independent retailer! Whether you're a novice or seasoned professional, this practical how-to guide shows you how to start and run your business in today's marketplace — from your original dream and the day-to-day operations to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar ...

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Retail Business Kit For Dummies

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Overview

Get your business off the ground with a killer brand and get the sales you want!

It's a great time to be an independent retailer! Whether you're a novice or seasoned professional, this practical how-to guide shows you how to start and run your business in today's marketplace — from your original dream and the day-to-day operations to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop.

  • Get lessons from real-life experience — the author shares his expertise in retail business (from his mistakes to his triumphs) and reveals what it takes to be successful

  • Master all the basics of launching and growing a retail business — from writing a business plan and finding a great location to hiring and keeping great staff

  • Meet and exceed the expectations of today's consumer — discover how to create positive shopping experiences, provide top-notch customer service, and earn customer loyalty

  • Spread the word without going broke — find out how to differentiate your business, generate word-of-mouth advertising, and plan effective sales and promotions

Bonus CD Includes

Forms, templates, and samples to simplify your business, from managing employees and inventory to tracking financial performance, creating sales and marketing tools, and adding signage to your store

See the CD appendix for details and complete system requirements.

Open the book and find:

  • The 10 keys to retailing success

  • How to design stores that work

  • Where and how to buy merchandise

  • The best ways to make your business memorable

  • Expert tips for building your Web site and selling online

  • Advice for handling legal and accounting issues

  • In-the-trenches, proven management practices

  • A crash course in the art of selling

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Product Details

  • ISBN-13: 9780470525753
  • Publisher: Wiley
  • Publication date: 3/9/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 2
  • Pages: 408
  • Sales rank: 486,532
  • File size: 2 MB

Meet the Author

Rick Segel, CSP is an international retail expert and author of 8 books on retailing. Segel is the Online Retail Marketing Expert for Staples.com and is the creator of the highly acclaimed Retail Awards Program in Massachusetts. His weekly column is read by more than 10,000 retailers worldwide.

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Table of Contents

Introduction.

Part I: Testing the Retail Waters.

Chapter 1: Retailing: How It Really Works and How It Can Work for You.

Chapter 2: Defining Your Vision: It Starts with a Dream.

Chapter 3: Branding: Making Your Business Memorable.

Chapter 4: Get ting to Know Your Customers Before You Even Have Any.

Part II: Settin’ Up Shop.

Chapter 5: Location, Location, Location: Finding the Right Place to Do Business.

Chapter 6: Designing Stores That Work.

Chapter 7: Choosing Your Merchandise: What to Buy and Where to Find It.

Chapter 8: Get ting the Goods: Controlling Your Buying.

Part III: Detailing the Retailing.

Chapter 9: Creating the Business Plan and Structure.

Chapter 10: The F ine Print: Crossing the T’s and Dotting the I’s.

Chapter 11: Creating Your In ternal Systems: The Day-to-Day Stuff.

Chapter 12: Finding, Hiring, and Keeping a Great Staff.

Chapter 13: Money Matters: Accounting for Money Coming In and Going Out.

Part IV: Spreading the Word Without Going Broke!

Chapter 14: Generating Word-of-Mouth Advertising.

Chapter 15: Advertising Vehicles: What to Include in Your Arsenal.

Chapter 16: Signage: The Underutilized Killer Resource.

Chapter 17: Setting Up Successful Sales and Promotions.

Part V: Selling Made Simple.

Chapter 18: Selling the Soft, Suggestive Way.

Chapter 19: Visual Merchandising for the Artistically Deprived and Financially Handicapped.

Chapter 20: Selling Online: It’s an E-World.

Part VI: The Part of Tens.

Chapter 21: Ten Keys to Retailing Success.

Chapter 22: Ten Secrets of Extraordinary Customer Service.

Chapter 23: Ten Proven Management Practices.

Appendix: About the CD.

Index.

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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted January 13, 2014

    To Foxkit from Lunastar

    "Are you here?"

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  • Anonymous

    Posted August 10, 2012

    Great book

    Written in easy to understand language...

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  • Anonymous

    Posted June 1, 2012

    No text was provided for this review.

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