Retail Buying: From Basics to Fashion / Edition 3

Retail Buying: From Basics to Fashion / Edition 3

by Richard Clodfelter
     
 

With an emphasis on developing a strategy for buying, this comprehensive book gives students the skills they'll need to become successful buyers in all retail areas. Its simple and straightforward approach presents students with step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month… See more details below

Overview

With an emphasis on developing a strategy for buying, this comprehensive book gives students the skills they'll need to become successful buyers in all retail areas. Its simple and straightforward approach presents students with step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. Ample activities give students the opportunity to apply these skills as they would in a professional environment. This new edition offers expanded coverage of the use of technology for retail buying and working with foreign markets. The companion text, Making Buying Decisions, furthers the connection between retail buying strategies and merchandise math.

Product Details

ISBN-13:
9781563677038
Publisher:
Fairchild Books
Publication date:
01/28/2009
Edition description:
Older Edition
Pages:
514
Product dimensions:
7.30(w) x 9.10(h) x 1.10(d)

Table of Contents

Pt. I Understanding the Retail Environment Where Buying Occurs 1

Ch. 1 Today's Buying Environment 3

Ch. 2 The Buying Function in Retailing 37

Ch. 3 Buying for Different Types of Stores 67

Pt. II Getting Ready to Make Buying Decisions 93

Ch. 4 Obtaining Assistance for Making Buying Decisions 95

Ch. 5 Understanding Your Customers 127

Ch. 6 Understanding Product Trends: What Customers Buy 155

Pt. III Planning and Controlling Merchandise Purchases 189

Ch. 7 Forecasting 191

Ch. 8 Preparing Buying Plans 221

Ch. 9 Developing Assortment Plans 249

Ch. 10 Controlling Inventories 277

Pt. IV Purchasing Merchandise 305

Ch. 11 Selecting Vendors and Building Partnerships 307

Ch. 12 Locating Sources in Foreign Markets 333

Ch. 13 Making Market Visits and Negotiating with Vendors 361

Ch. 14 Making the Purchase 393

Pt. V Motivating Customers to Buy 419

Ch. 15 Pricing the Merchandise 421

Ch. 16 Promoting the Merchandise 445

Appendix A 471

Appendix B 473

Glossary 477

Index 491

Credits 513

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