Retail Graphics: Pro Graphics

Overview

Analysts suggest that retailers have four key weapons in their fight to survive and win in their highly competitive world: logistical strength, brand power, customer service and store environment. Retail Graphics explores how retailers use graphics in particular to build and maintain a brand profile, support customer services and integrate with the whole store experience. Using examples of different types of retail graphics (exterior, interior signage, merchandising and display to name but a few) and case studies...
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Overview

Analysts suggest that retailers have four key weapons in their fight to survive and win in their highly competitive world: logistical strength, brand power, customer service and store environment. Retail Graphics explores how retailers use graphics in particular to build and maintain a brand profile, support customer services and integrate with the whole store experience. Using examples of different types of retail graphics (exterior, interior signage, merchandising and display to name but a few) and case studies from a diverse spectrum of retail sectors, the book explores how graphics are used in an extremely diverse and highly creative manner. Featuring the work of some of the best designers from around the world, Retail Graphics will inspire retailers, designers and students alike, as well as anyone interested in this fascinating area of the retail world. It has been designed as a stimulating introduction to those new to the subject and as a thought-provoking inspiration to those already working in the discipline.
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Product Details

  • ISBN-13: 9782880466213
  • Publisher: Rockport Publishers
  • Publication date: 12/1/2001
  • Pages: 160
  • Product dimensions: 9.32 (w) x 11.06 (h) x 0.81 (d)

Table of Contents

01 Introduction 6
02 Exterior Graphics 10
03 Interior Signage 26
04 Merchandising and Display 38
05 Take Home 54
06 Walls, Ceilings and Floors 58
07 Customer Information 70
08 Seasonal Offers 78
09 Fashion 86
10 Shoes 94
11 Sports 102
12 Fast Food 112
13 Automotive 120
14 Home Furnishings 128
15 Opticians 132
16 Healthcare 136
17 Children's 140
18 Watches 146
19 Personal Care 152
20 Speciality Food 156
Directory of Designers 159
Index 160
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