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Retail Managemen: A Strategic Approach (With Free Great Ideas in Retailing) / Edition 9
     

Retail Managemen: A Strategic Approach (With Free Great Ideas in Retailing) / Edition 9

by Barry Berman, Joel R. Evans
 

ISBN-10: 013107069X

ISBN-13: 9780131070691

Pub. Date: 08/01/2003

Publisher: Pearson

Product Details

ISBN-13:
9780131070691
Publisher:
Pearson
Publication date:
08/01/2003
Edition description:
Older Edition
Product dimensions:
11.20(w) x 8.80(h) x 1.40(d)

Table of Contents

I. AN OVERVIEW OF STRATEGIC RETAIL MANAGEMENT. 1. An Introduction to Retailing.
2. Building and Sustaining Relationships in Retailing.
3. Strategic Planning in Retailing.

II. SITUATION ANALYSIS. 4. Retail Institutions By Ownership.
5. Retail Institutions By Store Based Strategy Mix.
6. Web, Nonstore-Based and Other Forms of Nontraditional Retailing.

III. TARGETING CUSTOMERS AND GATHERING INFORMATION. 7. Identifying and Understanding Consumers.
8. Information Gathering and Processing in Retailing.

IV. CHOOSING A STORE LOCATION. 9. Trading-Area Analysis.
10. Site Selection.

V. MANAGING A RETAIL BUSINESS. 11. Retail Organization and Human Resource Management.
12. Operations Management: Financial Dimensions.
13. Operations Management: Operational Dimensions.

VI. MERCHANDISE MANAGEMENT AND PRICING. 14. Developing Merchandise Plans.
15. Implementing Merchandise Plans.
16. Financial Merchandise Management.
17. Pricing in Retailing.

VII. COMMUNICATING WITH THE CUSTOMER. 18. Establishing and Maintaining a Retail Image.
19. Promotional Strategy.

VIII. PUTTING IT ALL TOGETHER. 20. Integrating and Controlling the Retail Strategy.
Appendix a: Careers in Retailing.
Appendix b: About the Website that Accompanies Retail Management.
Glossary.

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