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Retail Management : A Strategic Approach / Edition 8
     

Retail Management : A Strategic Approach / Edition 8

by Barry Berman, Joel R. Evans, Joel R. Evans
 

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ISBN-10: 0130263346

ISBN-13: 9780130263346

Pub. Date: 07/28/2000

Publisher: Prentice Hall

  • Each chapter includes an important practical application of the Web, from Barnes and Noble's return policy for on-line purchases to how retailers often visit merchandise marts such as Americasmart and CaliforniaMart when making buying decisions.
  • Technology in Retailing boxes in each chapter cover such topics as comparison shopping,

Overview

  • Each chapter includes an important practical application of the Web, from Barnes and Noble's return policy for on-line purchases to how retailers often visit merchandise marts such as Americasmart and CaliforniaMart when making buying decisions.
  • Technology in Retailing boxes in each chapter cover such topics as comparison shopping, electronic gift cards, and shopping centers versus cybermalls.
  • Web-based exercises appear at the end of every chapter and two of the Comprehensive Cases relate to Web-based companies.
  • A comprehensive Web site includes an interactive study guide, over 1,000 hot links, a glossary, and much more.

Product Details

ISBN-13:
9780130263346
Publisher:
Prentice Hall
Publication date:
07/28/2000
Edition description:
Older Edition
Pages:
746
Product dimensions:
8.30(w) x 10.35(h) x 1.43(d)

Table of Contents

"TECHNOLOGY IN RETAILING" BOXES
Consumers Find It's a "Bot" Comparison Shopping
17(34)
The Lure of Electronic Gift Cards
51(34)
The Sports Authority Is in New Balance
85(38)
Churchs Reaches Out and Touches Its Franchisees
123(28)
Using Common Systems to Segment Uncommon Customers
151(29)
Online Comes to College Bookstores
180(63)
From Comfort Creatures to Looky-loos: The Many Faces of Internet Shoppers
243(21)
All the Right Data for All the Right Gifts
264(31)
ZIP Coding Through the Marketplace
295(52)
Shopping Centers Address Their Cybermall Competition
347(39)
Employee Training Made as Easy as CBT
386(27)
Automating Payments Won't Sink Retailers' Float
413(21)
Making Retail Checkouts Gooey (GUI)
434(45)
Connecting with Retail Buyers
479(29)
Merchandising Software Brooks New Bounds
508(23)
Re 'SKU'ing Inventory Costs
531(54)
Costco.com Goes to Phase II
585(35)
The Digital Age of Jewelry Retailing
620(14)
Feeding Hungry College Students in Cyberspace
634(57)
Computer-Aided Auditing Is Passing the Test
691
"RETAILING AROUND THE WORLD" BOXES
Now THIS Is Customer Service---In America or Japan
20(10)
Kennys Covers the World of Irish Books
30(59)
A Starbucks Decision About Entering Kuwait
89(40)
Bodying in for the Long Haul
129(31)
Sweden's Ikea Stays Offline
160(32)
Vending Machines Face the Euro Challenge
192(31)
Asian Men Tour the Grocery Aisles
223(30)
Know Your Markets When Moving Away from Home
253(50)
Dutch Royal Ahold Capitalizes on U.S. Locations
303(39)
Crossing the Border from Mexico to Texas
342(30)
A Penny Spent Is a Dollar Earned in Latin America
372(32)
Financing the Malls of Europe
404(21)
TelePizza Reigns in Spain
425(37)
In South Africa, It's Cool to Be Imported
462(32)
Miami International Fashion Week
494(33)
Buy It in Spain, Sell It in Germany
527(32)
Paying for 'Fast' Food at Japanese Restaurants
559(51)
Bringing the Tiffany Aura to Paris
610(37)
Promoting U.S. Shopping Centers to Foreign Tourists
647(38)
Wal-Mart Works to Conquer the Globe
685
"ETHICS IN RETALING" BOXES
Doing Well by Doing Good
13(42)
The Changing Role of Pharmacists
55(36)
The Continuing Saga of Sears' Questionable Sales Practices
91(25)
Small Retailers Beware
116(52)
Are Flea Markets Fair Competitors?
168(20)
Payment Security and the Web---The Retailers' Perspective
188(40)
Diversity Means "Share the Mall"
228(46)
Privacy Issues and the Smart Card
274(41)
The Battle Over Item Price Labeling in New England
315(23)
The Emergence of Power Developers
338(26)
Raiding the Executive Suite at Federated
364(43)
The Double Sided Sword of Chapter II Filings
407(22)
Operating in an Environmentally Friendly Manner
429(42)
Is That Really Tommy Hilfiger in Wal-Mart?
471(31)
South Park Merchandise Goes South
502(44)
With Some Payment Plans, Consumers Need to Say Grace
546(16)
Shoe Store Owners Take on Nine West
562(61)
Age Verification for Alcohol and Tobacco Sales
623(33)
Substantiating Ad Claims Means Not Overstating Promises
656(31)
Is Diverting a Diversionary Tactic?
687
"CAREERS IN RETAILING" BOXES
A Career in Retailing Is a Best Buy
6(33)
Building Customer Relationships Means Diversity in the Workforce
39(33)
Amazon.com Pours It On
72(48)
Fostering an Entrepreneurial Spirit at Starbucks
120(44)
On the Fast Track at Federated Department Stores
164(35)
Small Businesses Take Off on the Internet
199(38)
Finding Out What Consumers Really Want
237(22)
Overseeing Marketing Information Services at Bloomingdale's
259(50)
Capitalizing on Inner City Opportunities
309(21)
Placing Small Towns on the Horizon
330(52)
Making Retailing a Serious Career Option
382(15)
Moving ShopKo Away from a Focus on Short-Term Earnings
397(41)
Climbing the CVS Operations Career Ladder
438(18)
Climbing Bloomingdale's Merchandising Career Ladder
456(44)
Pursuing a Merchandising Career to the (Car) Max
500(39)
Forecasting a Career at Macy's
539(38)
Dollar General's General of EDLP
577(25)
Powering J.C. Penney's Selling Floor
602(38)
Promoting the Burger King
640(38)
The Strategic Pull of Burdine's
678

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