Retail Management : A Strategic Approach / Edition 8

Retail Management : A Strategic Approach / Edition 8

by Barry Berman, Joel R. Evans, Joel R. Evans
     
 

  • Each chapter includes an important practical application of the Web, from Barnes and Noble's return policy for on-line purchases to how retailers often visit merchandise marts such as Americasmart and CaliforniaMart when making buying decisions.
  • Technology in Retailing boxes in each chapter cover such topics as comparison shopping,

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Overview

  • Each chapter includes an important practical application of the Web, from Barnes and Noble's return policy for on-line purchases to how retailers often visit merchandise marts such as Americasmart and CaliforniaMart when making buying decisions.
  • Technology in Retailing boxes in each chapter cover such topics as comparison shopping, electronic gift cards, and shopping centers versus cybermalls.
  • Web-based exercises appear at the end of every chapter and two of the Comprehensive Cases relate to Web-based companies.
  • A comprehensive Web site includes an interactive study guide, over 1,000 hot links, a glossary, and much more.

Product Details

ISBN-13:
9780130263346
Publisher:
Prentice Hall
Publication date:
07/28/2000
Edition description:
Older Edition
Pages:
746
Product dimensions:
8.30(w) x 10.35(h) x 1.43(d)

Table of Contents

Preface
Acknowledgments
Pt. 1An Overview of Strategic Retail Management1
Pt. 2Situation Analysis101
Pt. 3Targeting Customers and Gathering Information199
Pt. 4Choosing a Store Location273
Pt. 5Managing a Retail Business345
Pt. 6Merchandise Management and Pricing435
Pt. 7Communicating with the Customer545
Pt. 8Planning for the Future623
App. A: Careers in Retailing
App. B: About the Web Site That Accompanies Retail Management
App. C: Glossary
Photo Credits
Name Index
Subject Index

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