Retail Management: A Strategic Approach / Edition 7

Retail Management: A Strategic Approach / Edition 7

by Barry Berman, Joel R. Evans
     
 

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ISBN-10: 0136138292

ISBN-13: 9780136138297

Pub. Date: 11/07/1997

Publisher: Prentice Hall Professional Technical Reference

  • Each chapter includes an important practical application of the Web, from Barnes and Noble's return policy for on-line purchases to how retailers often visit merchandise marts such as Americasmart and CaliforniaMart when making buying decisions.
  • Technology in Retailing boxes in each chapter cover such topics as comparison shopping,

Overview

  • Each chapter includes an important practical application of the Web, from Barnes and Noble's return policy for on-line purchases to how retailers often visit merchandise marts such as Americasmart and CaliforniaMart when making buying decisions.
  • Technology in Retailing boxes in each chapter cover such topics as comparison shopping, electronic gift cards, and shopping centers versus cybermalls.
  • Web-based exercises appear at the end of every chapter and two of the Comprehensive Cases relate to Web-based companies.
  • A comprehensive Web site includes an interactive study guide, over 1,000 hot links, a glossary, and much more.

Product Details

ISBN-13:
9780136138297
Publisher:
Prentice Hall Professional Technical Reference
Publication date:
11/07/1997
Edition description:
Older Edition
Pages:
784
Product dimensions:
8.77(w) x 11.19(h) x 1.29(d)

Table of Contents

I. AN OVERVIEW OF STRATEGIC RETAIL MANAGEMENT.

1. An Introduction to Retailing.
2. Strategic Planning in Retailing: Owning or Managing a Business.
3. The Contemporary Challenges Facing Retailers.

II. SITUATION ANALYSIS.

4. Retail Institutions by Ownership.
5. Retail Institutions by Store-Based Strategy Mix.
6. Nonstore-Based and Nontraditional Retailing.

III. TARGETING CUSTOMERS AND GATHERING INFORMATION.

7. Identifying and Understanding Consumers.
8. Information Gathering and Processing in Retailing.

IV. CHOOSING A STORE LOCATION.

9. Trading-Area Analysis.
10. Site Selection.

V. MANAGING A RETAIL BUSINESS.

11. Retail Organization and Human Resource Management.
12. Operations Management: Financial Dimensions.
13. Operations Management: Operational Dimensions.

VI. MERCHANDISE MANAGEMENT AND PRICING.

14. Buying and Handling Merchandise.
15. Financial Merchandise Management.
16. Pricing in Retailing.

VII. COMMUNICATING WITH THE CUSTOMER.

17. Establishing and Maintaining a Retail Image.
18. Promotional Strategy.

VIII. PLANNING FOR THE FUTURE.

19.Planning by a Service Retailer.
20. Integrating and Controlling the Retail Strategy.
Appendix A. Careers in Retailing.
Appendix B. About the CD-ROM that Accompanies Retail Management.
Glossary.
Name Index.
Subject Index.

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