Retail Management: A Strategic Approach / Edition 7

Retail Management: A Strategic Approach / Edition 7

by Barry Berman, Joel R. Evans
     
 

  • Each chapter includes an important practical application of the Web, from Barnes and Noble's return policy for on-line purchases to how retailers often visit merchandise marts such as Americasmart and CaliforniaMart when making buying decisions.
  • Technology in Retailing boxes in each chapter cover such topics as comparison shopping,

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Overview

  • Each chapter includes an important practical application of the Web, from Barnes and Noble's return policy for on-line purchases to how retailers often visit merchandise marts such as Americasmart and CaliforniaMart when making buying decisions.
  • Technology in Retailing boxes in each chapter cover such topics as comparison shopping, electronic gift cards, and shopping centers versus cybermalls.
  • Web-based exercises appear at the end of every chapter and two of the Comprehensive Cases relate to Web-based companies.
  • A comprehensive Web site includes an interactive study guide, over 1,000 hot links, a glossary, and much more.

Product Details

ISBN-13:
9780136138297
Publisher:
Prentice Hall Professional Technical Reference
Publication date:
11/07/1997
Edition description:
Older Edition
Pages:
784
Product dimensions:
8.77(w) x 11.19(h) x 1.29(d)

Table of Contents

1An introduction to retailing3
2Building and sustaining relationships in retailing23
3Strategic planning in retailing57
4Retail institutions by ownership103
5Retail institutions by store-based strategy mix127
6Web, nonstore-based, and other forms of nontraditional retailing153
7Identifying and understanding consumers197
8Information gathering and processing in retailing225
9Trading-area analysis261
10Site selection291
11Retail organization and human resource management325
12Operations management : financial dimensions355
13Operations management : operational dimensions377
14Developing merchandise plans407
15Implementing merchandise plans439
16Financial merchandise management467
17Pricing in retailing497
18Establishing and maintaining a retail image539
19Promotional strategy567
20Integrating and controlling the retail strategy605
App. ACareers in retailing635
App. BAbout the Web site that accompanies Retail management (www.prenhall.com/bermanevans)643

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