Retail Management: A Strategic Approach / Edition 11

Retail Management: A Strategic Approach / Edition 11

by Barry Berman, Joel R Evans
     
 

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ISBN-10: 0136087582

ISBN-13: 9780136087588

Pub. Date: 08/07/2009

Publisher: Prentice Hall

The text that helps readers thrive in today’s retailing industry.

An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together

For

Overview

The text that helps readers thrive in today’s retailing industry.

An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together

For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.

Product Details

ISBN-13:
9780136087588
Publisher:
Prentice Hall
Publication date:
08/07/2009
Series:
Pearson Custom Business Resources Series
Edition description:
Older Edition
Pages:
688
Product dimensions:
8.70(w) x 11.00(h) x 1.30(d)

Table of Contents

Preface Acknowledgments PART ONE: AN OVERVIEW OF STRATEGIC RETAIL MANAGEMENT
1. An Introduction to Retailing
2. Building and Sustaining Relationships in Retailing
3. Strategic Planning in Retailing

PART TWO: SITUATION ANALYSIS
4. Retail Institutions by Ownership
5. Retail Institutions by Store-Based Strategy Mix
6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

PART THREE: TARGETING CUSTOMERS AND GATHERING INFORMATION
7. Identifying and Understanding Consumers
8. Information Gathering and Processing in Retailing

PART FOUR: CHOOSING A STORE LOCATION
9. Trading-Area Analysis
10. Site Selection

PART FIVE: MANAGING A RETAIL BUSINESS
11. Retail Organization and Human Resource Management
12. Operations Management: Financial Dimensions
13. Operations Management: Operational Dimensions

PART SIX: MERCHANDISE MANAGEMENT AND PRICING
14. Developing Merchandise Plans
15. Implementing Merchandise Plans
16. Financial Merchandise Management
17. Pricing in Retailing

PART SEVEN: COMMUNICATING WITH THE CUSTOMER
18. Establishing and Maintaining a Retail Image
19. Promotional Strategy

PART EIGHT: PUTTING IT ALL TOGETHER
20. Integrating and Controlling the Retail Strategy

APPENDIXES A Careers in Retailing B About the Web Site That Accompanies Retail Management (www.prenhall.com/bermanevans)
C Glossary NAME INDEX SUBJECT INDEX

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