Retail Marketing Management / Edition 2

Retail Marketing Management / Edition 2

by David Gilbert
     
 

ISBN-10: 0273655116

ISBN-13: 9780273655114

Pub. Date: 02/28/2003

Publisher: Financial Times Management

Retail Marketing Management is an invaluable aid to students of Retailing, Retail Marketing and Retail Marketing Management at undergraduate level. HND students of Retail Marketing will also find the text useful.  See more details below

Overview

Retail Marketing Management is an invaluable aid to students of Retailing, Retail Marketing and Retail Marketing Management at undergraduate level. HND students of Retail Marketing will also find the text useful.

Product Details

ISBN-13:
9780273655114
Publisher:
Financial Times Management
Publication date:
02/28/2003
Edition description:
REV
Pages:
472
Product dimensions:
7.40(w) x 9.60(h) x 1.10(d)

Table of Contents

About the contributors
Preface
Acknowledgements
1An introduction to retailing as an activity1
2An introduction to retail marketing20
3Consumer behaviour and retail operations46
4The management of service and quality in retailing87
5The retail marketing mix and the retail product112
6Merchandise management135
7Retail pricing157
8Retail communication and promotion175
9Retail distribution and supply chain management211
10Methods and approaches to retail strategy and marketing planning233
11Retail location strategies and decisions276
12The management of a retail brand304
13The applications of IT to retail marketing337
14Consumerism and ethics in retailing372
15International retailing396
16The future of retailing426
Index443

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