Retail Product Management: Buying and Merchandising / Edition 2

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"Covering all retail operations which revolve around the procurement of products, from stock level management, through allocation of outlet space for products, to the placement of products within the retail environment, this book is essential reading for anyone studying retail product management of buying and merchandising. The book also offers the following additional features: learning objectives, boxed features, review questions, chapter introduction, summary and glossary; international and multi-sector case studies; and quality controlled by an academic review panel."--BOOK JACKET.
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Editorial Reviews

From the Publisher

‘The very definition of retailing has at its heart the successful procurement and management of products and assortments, which anticipates the needs of a firm’s target consumers. No amount of window dressing or technology will make up for mistakes made here. Rosemary Varley has been writing intelligently on this subject for over ten years. This is a welcome revision of her thoughtful and accessible text, addressing the contemporary challenges faced by retail product managers.’ - Dr. Jonathan Reynolds, University of Oxford, UK

‘This thorough book fills a gap and provides students and professional readers with much useful material’ - E. B. Howard, Emeritus Fellow, Green Templeton College and Oxford Institute of Retail Management, UK

‘Provides an accessible, clear and comprehensive account of the complex issues, challenges and opportunities that are associated with superior retail product management.’ - Professor Christopher Moore, Glasgow Caledonian University

‘Unlike many texts, this book does not treat merchandising independent of other retail functions. As such, it is able to capture more accurately real-world concerns. In this updated edition, the increased use of figures and examples make the text even more accessible and exciting to students.’ - Leng Ho Keat, Assistant Professor, Nanyang Technological University, Singapore

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Product Details

  • ISBN-13: 9780415327145
  • Publisher: Taylor & Francis
  • Publication date: 1/13/2006
  • Edition description: Revised
  • Edition number: 2
  • Pages: 296
  • Product dimensions: 7.00 (w) x 10.00 (h) x 0.69 (d)

Meet the Author

Rosemary Varley is a senior lecturer within the Department of Management and Marketing at the Huddersfield University Business School, where she teaches a wide range of retail management and marketing modules. Prior to her academic career, she worked in product management and buying in a variety of retail sectors.

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Table of Contents

1. Introduction to Retail Product Management: Scope and Concepts 2. The Role of Retail Product Managers 3. Category Management 4. Product Range Planning and Selection 5. Supply Sources 6. Ordering Quantities and Stock Control 7. Managing the Response to Sales 8. Allocating Space to Products 9. Retail Design 10. Visual Merchandising 11. Communicating the Product Offer 12. Evaluating Retail Product Management Performance 13. Product Management in Non-Store Retailing 14. International Retail Product Management

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