Retail Product Management: Buying and Merchandising [NOOK Book]

Overview

"Covering all retail operations which revolve around the procurement of products, from stock level management, through allocation of outlet space for products, to the placement of products within the retail environment, this book is essential reading for anyone studying retail product management of buying and merchandising. The book also offers the following additional features: learning objectives, boxed features, review questions, chapter introduction, summary and glossary; international and multi-sector case studies; and quality controlled by
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Retail Product Management: Buying and Merchandising

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NOOK Book (eBook)
$205.00
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Overview

"Covering all retail operations which revolve around the procurement of products, from stock level management, through allocation of outlet space for products, to the placement of products within the retail environment, this book is essential reading for anyone studying retail product management of buying and merchandising. The book also offers the following additional features: learning objectives, boxed features, review questions, chapter introduction, summary and glossary; international and multi-sector case studies; and quality controlled by an academic review panel."--BOOK JACKET.
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Editorial Reviews

From the Publisher
'This text will be of great value to a wide range of retail courses... indeed, it is like having a series of guest speakers from industry explaining their role and responsibilities. Moreover, this text moves at a cracking pace which belies its importance and usefulness. This 'must-buy, essential reading', is eminently accessible.' - Journal of Fashion Marketing and Management
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Product Details

  • ISBN-13: 9781134606795
  • Publisher: Taylor & Francis
  • Publication date: 1/11/2013
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 272
  • File size: 5 MB

Meet the Author

Rosemary Varley is a senior lecturer within the Department of Management and Marketing at the Huddersfield University Business School, where she teaches a wide range of retail management and marketing modules. Prior to her academic career, she worked in product management and buying in a variety of retail sectors.

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Table of Contents

1 Introduction to retail product management : scope and concepts 3
2 The role of retail product managers 21
3 Category managment 45
4 Product range planning and selection 67
5 Managing the supply base 91
6 Product quantity decisions and stock management 110
7 Managing the response to sales 130
8 Allocating retail space to products 143
9 Retail design 163
10 Visual merchandising 182
11 Communicating the product offer 199
12 Evaluating retail product management performance 215
13 Product management in non-store retailing 231
14 International retail product management 250
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