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Retail Product Management: Buying and Merchandising / Edition 1
     

Retail Product Management: Buying and Merchandising / Edition 1

by Rosemary Varley
 

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ISBN-10: 0415216060

ISBN-13: 9780415216067

Pub. Date: 01/28/2000

Publisher: Taylor & Francis, Inc.

Covering all retail operations which revolve around the procurement of products, from stock level management, through allocationof outlet space for products, to the placement of products within the retail environment, this book is essential reading for anyone studying retail product management or buying and merchandising.

Overview

Covering all retail operations which revolve around the procurement of products, from stock level management, through allocationof outlet space for products, to the placement of products within the retail environment, this book is essential reading for anyone studying retail product management or buying and merchandising.

Product Details

ISBN-13:
9780415216067
Publisher:
Taylor & Francis, Inc.
Publication date:
01/28/2000
Edition description:
Older Edition
Pages:
272
Product dimensions:
6.90(w) x 9.60(h) x 0.50(d)

Table of Contents

1. An Introduction to Product Management in the Retail Business; Case Studies: Boots the Chemist plc; Holmbridge Post Office; 2. The Decision Makers in Retail Product Management; Case Studies: AMC/AMS AIS; 3. Category Management; 4. Selecting Products; Case Study: Boots the Chemist; 5. Sources of Supply; Case Studies: Marks and Spencer and Dewhirst; Grattans and Reebok; 6. Product Quantity Decisions; Case Study: Benetton QR System; 7. Product Range Management; Exercises; 8. Profitable Product Management; Exercises; 9. Allocating Space to Products; Case Study: Unichem; 10. Visual Merchandising; Case Studies: Morrisons; Vie; 11. Store Design; Case studies: Body shop; Bhs; Levis; Olympic Shop; 12. Product Management in Non-Store Retailing; Case Studies: Grattans Mail Order; Marks and Spencer Home Shopping; 13. International Dimensions to Retail Product Management; 14. Retailing Innovations; Case Studies: Asda; Digital TV Shopping.

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