Retailing: Environment and Operations is a complete introduction to the retail environment and retail operations for students of retailing, marketing, service management and related studies. It covers all the key areas of retailing activity and the supply chain. The text introduces and integrates appropriate business, consumer and social concepts to provide an effective framework for the study of retailing, specifically within the UK. It focuses on how managers and professionals in the consumer supply chain can improve their market effectiveness and operational efficiency. Written in an accessible style, Retailing: Environment and Operations is designed for use on a single one-year course, a double one-semester module or two one-semester modules. The book is written in language accessible to the student and future manager. It builds on simple concepts to provide a sound foundation for further critical studies in retailing and service management. The analysis is illustrated with numerous case studies, tip/examples and discussion topics. Retailing: Environment and Operations is ideal for first year students on a degree or higher diploma course in retailing, service management or marketing.
Product dimensions: 7.34 (w) x 9.76 (h) x 1.13 (d)
Table of Contents
PART 1: MANAGING THE RETAILING ENVIRONMENT. 1. Introduction: The Retail Environment. 2. Structural Change in Retailing: The Retailing in Historical Perspective. 3. The Retailing Industry: Retailing Structures. 4. Managing in Good Times and Bad: Dealing with Booms and Slumps. PART 2: RETAIL MARKETING - PLANNING AND DEVELOPMENT. 5. Strategic Marketing Planning for Retailing: Setting up the Business. 6. The Customer and the Retail Business: Knowing your Customers. 7. The Fundamentals of Merchandising. 8. Establishing a Pricing Strategy: Getting the Price Right. 9. Promoting the Store: Sending Out the Correct Sort of Messages. 10. Locating the Store: Locating in the Retail Environment. PART 3: RETAIL MARKETING - OPERATIONS. 11. Store Design and Layout: Producing the Right Format. 12. Managing the Service Setting: Making the Sale. 13. Managing Retail Services: Creating Quality Retail Services. PART 4: DELIVERING THE PRODUCT. 14. Business Operations: Inside the Retail Organisation. 15. Logistics and Distribution: Shipping the Goods to Market. 16. Rolling Out the Goods: Developing New Relationships. 17. Buying the Goods: The Product Development Process. 18. People in Retailing: Making People Matter. PART 5: THE FUTURE HAPPENING NOW: PLANNING FOR THE FUTURE. 19. Out-of-Store Retailing: Buy By Wire. 20. International Retailing: Going Global: Whats In It For Us?