Retailing in the 21st Century / Edition 1

Paperback (Print)
Buy New
Buy New from
Used and New from Other Sellers
Used and New from Other Sellers
from $39.95
Usually ships in 1-2 business days
(Save 70%)
Other sellers (Paperback)
  • All (9) from $39.95   
  • New (6) from $69.58   
  • Used (3) from $39.95   


Say what you will about Wal-Mart and the retailing giants.According to authors Chris Thomas and Rick Segel, of Retailing inthe 21st Century, there will always be room for a solid, well-runlocal store or regional chain with excellent service and or aninteresting market niche. Thomas and Segel show students how to bethat merchant.

This book will help students understand how to start a retailbusiness from the ground up. The authors' focus throughout the bookis on being organized and purposeful and knowing every step of theway where the business is going and why. The major goals includelearning to strategize, expect the best but prepare for the worst,create a positive work environment, and keep yourself and yourstaff motivated to find the best merchandise and offer itenthusiastically to your customers at a fair price. After readingthis book, students will be prepared to be a successful retailer inthe 21st century.

Read More Show Less

Product Details

  • ISBN-13: 9780471723202
  • Publisher: Wiley
  • Publication date: 7/28/2005
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 288
  • Product dimensions: 7.50 (w) x 9.25 (h) x 0.60 (d)

Table of Contents


Chapter 1: The Basics of Retailing.

Chapter 2: Branding Your Business.

Chapter 3: Retail Location and Design.

Chapter 4: Business Planning and Structure.

Chapter 5: Creating Internal Systems.

Chapter 6: Buying and Displaying Merchandise.

Chapter 7: Hiring, Managing, and Legal Responsibilities.

Chapter 8: Advertising.

Chapter 9: Making the Sales.

Chapter 10: Money Matters.

Chapter 11: Retailing for the Global Marketplace.



Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)