Retailing Management / Edition 8

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Retailing Management by Levy and Weitz continues to be the market-leading text for the retailing course through its readability, organization, and emphasis on how students can come to grips with real retailing issues while being able to solve problems. The text's logical decision-making focus allows students to discover the process of strategic decisions first before moving on to implementation. Students indicate that this text is a "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.

What's new in the seventh edition? Increased treatment of how multi-channel retailers provide information and sell products and services to customers. The seventh edition is committed to discussing Internet retailing applications by including examples regarding the impact of social networks on buying behavior and the use of the Internet for training. Greater emphasis on social responsibility of retailers features material covering consumer interest in green products; issues in sourcing merchandise globally; and considering sustainability issues in store operation and design. Emphasis on practical and career applications. Students who might consider starting their own business may refer to the two new appendices, Starting Your Own Business and Starting a Franchise Business.

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Product Details

  • ISBN-13: 9780073530024
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 1/28/2011
  • Edition description: Older Edition
  • Edition number: 8
  • Pages: 704
  • Sales rank: 342,578
  • Product dimensions: 8.70 (w) x 10.90 (h) x 1.10 (d)

Table of Contents

Sect. 1 The World of Retailing 3
1 Introduction to the World of Retailing 5
2 Retail Competition 33
3 The Changing Environment of Retailing 77
4 Customer Buying Behavior 117
5 Ethical and Legal Issues in Retailing 155
Sect. 2 Retailing Strategy 193
6 Retail Market Strategy 195
7 Financial Strategy 233
8 Retail Organization and Control 297
9 Store Location 313
10 Measuring Retail Location Potential 345
Sect. 3 Merchandise Management 377
11 Merchandise Budget Planning 379
12 Assortment Planning and Control 419
13 Pricing 447
14 Buying Merchandise 479
15 The Retail Promotion Mix 517
Sect. 4 Store Management and Operations 563
16 Managing Store Employees and Reducing Inventory Losses 565
17 Managing Customer Service 601
18 Retail Selling 631
19 Store Layout, Design, and Visual Merchandising 663
Sect. 5 Systems Control 701
20 Integrated Retail Computer and Distribution Systems 703
Cases in Retailing Management 725
Appendix A Careers in Retailing Management A-1
Appendix B How to Start Your Own Business B
Appendix C Starting a Franchise Business C-1
Glossary of Retailing Terms G
Name Index I-1
Subject Index I-5
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