Retailing Management / Edition 8

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Overview

Retailing Management by Levy and Weitz continues to be the market-leading text for the retailing course through its readability, organization, and emphasis on how students can come to grips with real retailing issues while being able to solve problems. The text's logical decision-making focus allows students to discover the process of strategic decisions first before moving on to implementation. Students indicate that this text is a "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.

What's new in the seventh edition? Increased treatment of how multi-channel retailers provide information and sell products and services to customers. The seventh edition is committed to discussing Internet retailing applications by including examples regarding the impact of social networks on buying behavior and the use of the Internet for training. Greater emphasis on social responsibility of retailers features material covering consumer interest in green products; issues in sourcing merchandise globally; and considering sustainability issues in store operation and design. Emphasis on practical and career applications. Students who might consider starting their own business may refer to the two new appendices, Starting Your Own Business and Starting a Franchise Business.

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Product Details

  • ISBN-13: 9780073530024
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 1/28/2011
  • Edition description: Older Edition
  • Edition number: 8
  • Pages: 704
  • Sales rank: 321,008
  • Product dimensions: 8.70 (w) x 10.90 (h) x 1.10 (d)

Meet the Author

Michael Levy, PhD, is the Charles Clarke Reynolds Professor of Marketing and Director of the Retail Supply Chain Institute at Babson College. He received his PhD in business administration from The Ohio State University and his undergraduate and MS degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the faculty as professor and chair of the marketing department at the University of Miami.

Professor Levy has developed a strong stream of research in retailing, business logistics, financial retailing strategy, pricing, and sales management. He has published over 50 articles in leading marketing and logistics journals, including the Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Marketing Research. He currently serves on the editorial review board of the Journal of Retailing, Journal of the
Academy of Marketing Science, International Journal of Logistics Management, International Journal of Logistics and Materials Management, ECR Journal, and European Business Review. He is coauthor of Retailing Management, 6e (2007), the best-selling college-level retailing text in the world. Professor Levy was co-editor of Journal of Retailing from 2001–2007.

Professor Levy has worked in retailing and related disciplines throughout his professional life. Prior to his academic career, he worked for several retailers and a housewares distributor in Colorado. He has performed research projects with many retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics, Mervyn’s, Neiman Marcus, ProfitLogic (Oracle), Zale

Corporation

and numerous law firms. He co-chaired the 1993 Academy of Marketing Science conference and the 2006 Summer AMA conference.

Dhruv Grewal, PhD (Virginia Tech), is the Toyota Chair in Commerce and Electronic Business and a professor of marketing at Babson College. His research and teaching interests focus on marketing foundations, marketing research, retailing, pricing, and value-based strategies. He was awarded the 2005 Lifetime Achievement in
Behavioral Pricing Award by Fordham University. He is a “Distinguished Fellow” of the Academy of Marketing
Science. He has also coauthored Marketing Research (2004, 2007).

Professor Grewal has published over 70 articles in journals such as Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, and Journal of the Academy of Marketing Science. He currently serves on numerous editorial review boards, including Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, and Journal of Public Policy & Marketing. He served as co-editor of Journal of Retailing from 2001–2007.

Professor Grewal has won many awards for his teaching including, 2005 Sherwin-Williams Distinguished Teaching Award, SMA; 2003 AMA Award for Innovative Excellence in Marketing Education; 1999 AMS Great Teachers in Marketing Award; Executive MBA Teaching Excellence Award (1998); School of Business Teaching Excellence Awards (1993, 1999); and Virginia Tech Certificate of Recognition for Outstanding Teaching (1989). He co-chaired: 1993 AMS Conference, 1998 Winter AMA Conference, a 1998 Marketing Science Institute Conference, 2001 AMA doctoral consortium, and 2006 Summer AMA Conference.

Professor Grewal has taught executive seminars and courses and/or worked on research projects with numerous firms, such as IRI, TJX, Radio Shack, Monsanto, McKinsey, Motorola, and numerous law firms. He has taught seminars in the U.S., Europe, and Asia.

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Table of Contents

Sect. 1 The World of Retailing 3
1 Introduction to the World of Retailing 5
2 Retail Competition 33
3 The Changing Environment of Retailing 77
4 Customer Buying Behavior 117
5 Ethical and Legal Issues in Retailing 155
Sect. 2 Retailing Strategy 193
6 Retail Market Strategy 195
7 Financial Strategy 233
8 Retail Organization and Control 297
9 Store Location 313
10 Measuring Retail Location Potential 345
Sect. 3 Merchandise Management 377
11 Merchandise Budget Planning 379
12 Assortment Planning and Control 419
13 Pricing 447
14 Buying Merchandise 479
15 The Retail Promotion Mix 517
Sect. 4 Store Management and Operations 563
16 Managing Store Employees and Reducing Inventory Losses 565
17 Managing Customer Service 601
18 Retail Selling 631
19 Store Layout, Design, and Visual Merchandising 663
Sect. 5 Systems Control 701
20 Integrated Retail Computer and Distribution Systems 703
Cases in Retailing Management 725
Appendix A Careers in Retailing Management A-1
Appendix B How to Start Your Own Business B
Appendix C Starting a Franchise Business C-1
Glossary of Retailing Terms G
Name Index I-1
Subject Index I-5
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