Retailing Management / Edition 9

Retailing Management / Edition 9

by Michael Levy, Barton Weitz, Dhruv Grewal
     
 

ISBN-10: 007802899X

ISBN-13: 9780078028991

Pub. Date: 11/22/2013

Publisher: McGraw-Hill Higher Education

Retailing Management by Levy and Weitz continues to be the market-leading text for the retailing course through its readability, organization, and emphasis on how students can come to grips with real retailing issues while being able to solve problems. The text's logical decision-making focus allows students to discover the process of strategic decisions first before…  See more details below

Overview

Retailing Management by Levy and Weitz continues to be the market-leading text for the retailing course through its readability, organization, and emphasis on how students can come to grips with real retailing issues while being able to solve problems. The text's logical decision-making focus allows students to discover the process of strategic decisions first before moving on to implementation. Students indicate that this text is a "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.

What's new in the seventh edition? Increased treatment of how multi-channel retailers provide information and sell products and services to customers. The seventh edition is committed to discussing Internet retailing applications by including examples regarding the impact of social networks on buying behavior and the use of the Internet for training. Greater emphasis on social responsibility of retailers features material covering consumer interest in green products; issues in sourcing merchandise globally; and considering sustainability issues in store operation and design. Emphasis on practical and career applications. Students who might consider starting their own business may refer to the two new appendices, Starting Your Own Business and Starting a Franchise Business.

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Product Details

ISBN-13:
9780078028991
Publisher:
McGraw-Hill Higher Education
Publication date:
11/22/2013
Edition description:
New Edition
Pages:
704
Sales rank:
83,907
Product dimensions:
8.80(w) x 10.90(h) x 1.10(d)

Table of Contents

Sect. 1The World of Retailing3
1Introduction to the World of Retailing5
2Retail Competition33
3The Changing Environment of Retailing77
4Customer Buying Behavior117
5Ethical and Legal Issues in Retailing155
Sect. 2Retailing Strategy193
6Retail Market Strategy195
7Financial Strategy233
8Retail Organization and Control297
9Store Location313
10Measuring Retail Location Potential345
Sect. 3Merchandise Management377
11Merchandise Budget Planning379
12Assortment Planning and Control419
13Pricing447
14Buying Merchandise479
15The Retail Promotion Mix517
Sect. 4Store Management and Operations563
16Managing Store Employees and Reducing Inventory Losses565
17Managing Customer Service601
18Retail Selling631
19Store Layout, Design, and Visual Merchandising663
Sect. 5Systems Control701
20Integrated Retail Computer and Distribution Systems703
Cases in Retailing Management725
Appendix A Careers in Retailing ManagementA-1
Appendix B How to Start Your Own BusinessB
Appendix C Starting a Franchise BusinessC-1
Glossary of Retailing TermsG
Name IndexI-1
Subject IndexI-5

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