Retailing Management / Edition 9

Retailing Management / Edition 9

by Michael Levy, Barton Weitz, Dhruv Grewal
     
 

ISBN-10: 007802899X

ISBN-13: 9780078028991

Pub. Date: 11/22/2013

Publisher: McGraw-Hill Education

Retailing Management's 9th edition places critical and practical emphasis on five exciting new developments in retailing's high tech, global, growth industry: (1) big data and analytical methods for decision making, (2) communicating with customers and enhancing the shopping experience with social media and smart phones, (3) utilizing mobile channels and…  See more details below

Overview

Retailing Management's 9th edition places critical and practical emphasis on five exciting new developments in retailing's high tech, global, growth industry: (1) big data and analytical methods for decision making, (2) communicating with customers and enhancing the shopping experience with social media and smart phones, (3) utilizing mobile channels and providing a seamless multichannel customer experience, (4) engagement in corporate social responsibility and the social considerations of business decisions, and (5) the impacts of globalization on the retail industry. With focus on some of the most admired and sophisticated retailers in the world like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger, the 9th edition of Retailing Management provides challenging and rewarding opportunities for students interested in retailing careers and careers with companies such as IBM, Procter & Gamble, and Google that support the retail industry. New Vignettes in each chapter and the addition of Connect with SmartBook help the 9th edition of Retailing Management maintain and grow as the market's leading Retailing franchise.

Retailing Management is proud to welcome Dhruv Grewal, Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College, to the 9th edition author team. Dhruv brings years of academic experience and close collaborations with Michael Levy to co-author several retailing articles and co-edit the Journal of Retailing from 2001 to 2007, round out this powerful author team.

Product Details

ISBN-13:
9780078028991
Publisher:
McGraw-Hill Education
Publication date:
11/22/2013
Edition description:
New Edition
Pages:
704
Sales rank:
158,264
Product dimensions:
8.80(w) x 10.90(h) x 1.10(d)

Table of Contents

SECTION I - THE WORLD OF RETAILING


Chapter 1: Introduction to the World of Retailing


Chapter 2: Types of Retailers


Chapter 3: Multichannel Retailing


Chapter 4: Customer Buying Behavior

SECTION II - RETAILING STRATEGY


Chapter 5: Retail Market Strategy


Chapter 6: Financial Strategy


Chapter 7: Retail Locations


Chapter 8: Retail Site Location


Chapter 9: Human Resource Management


Chapter 10: Information Systems and Supply Chain Management


Chapter 11: Customer Relationship Management

SECTION III - MERCHANDISE MANAGEMENT


Chapter 12: Managing the Merchandise Planning Process


Chapter 13: Buying Merchandise


Chapter 14: Retail Pricing


Chapter 15: Retail Communication Mix

SECTION IV - STORE MANAGEMENT


Chapter 16: Managing the Store


Chapter 17: Store Layout, Design, and Visual Merchandising


Chapter 18: Customer Service


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