Retailing Management / Edition 66

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 98%)
Other sellers (Hardcover)
  • All (7) from $1.99   
  • New (1) from $125.00   
  • Used (6) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$125.00
Seller since 2014

Feedback rating:

(165)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

Overview

This edition of the standard text has been updated to provide a comprehensive introduction to first- and second year students of retailing. Stresses professional management of multi-unit retailing institutions and emphasizes the importance of financial and marketing strategies for profitability. Detailed case studies give readers real-world examples of business at work, taken from actual Management Horizons' consulting work. Chapters discuss the theoretical foundations of retailing management, the theory of change in retailing, the relation of marketing theory and the marketing concept in general to retailing in particular, the difference between marketing for manufacturing firms and for retailing firms, the consumer environment, and consumer behavior. Text contains more statistics, data, and teachable and testable material than before. Includes material on site location and store layout and design.

Read More Show Less

Product Details

  • ISBN-13: 9780471850946
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 2/28/1988
  • Edition description: REV
  • Edition number: 66
  • Pages: 896
  • Product dimensions: 7.64 (w) x 9.67 (h) x 1.58 (d)

Table of Contents

FOUNDATIONS FOR RETAILING MANAGEMENT: UNDERSTANDIANG THE EXTERNAL ENVIRONMENT.

The Retailing Revolution.

Conceptual and Theoretical Foundations for Retailing Management.

Retail Markets and Consumer Market Segments.

RETAILING MANAGEMENT AND STRATEGY.

Retailing Marketing Strategy.

Retailing Financial Strategy.

CREATING INTERNAL ENVIRONMENTS.

The Organizational Environment: Management Levels and Structure.

The Spatial Environment: Location and Facilities.

The Spatial Environment: Store Design and Planning.

The Exchange Environment: Store Position and Customer Communications.

MERCHANDISE MANAGEMENT.

Merchandise Management.

The Merchandise-Budgeting Process.

Pricing and Gross Margin Planning.

Dollar Inventory Control.

Merchandise Content: Planning and Control.

Resource Relationships.

OPERATIONS AND HUMAN RESOURCES MANAGEMENT.

Operations Management.

Human Resources Management.

REVIEW AND PROSPECT.

Retailing Management in the Future.

Cases.

Appendices.

Bibliography.

Index.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)