The most comprehensive text in Consumer Health,this edition continues to provide a vast amount of information to enable consumers to choose health products and services intelligently. New texts now come packaged with Health and Human Performance PowerWeb!
Product dimensions: 8.80 (w) x 11.10 (h) x 1.10 (d)
Meet the Author
Stephen Barrett, M.D., has been investigating and writing about consumer health issues for more than 40 years. His Quackwatch website serves as a clearinghouse for information on health frauds and quackery. He serves as Vice President of the Institute for Science and Medicine, is a Fellow of the Committee for Skeptical Inquiry, edits Consumer Health Digest, and is a peer-review panelist for several top medical journals.
William M. London, Ed.D., M.P.H., is a health educator and professor in the Department of Public Health at California State University, Los Angeles. He is also the associate editor of Consumer Health Digest, co-host of the Credential Watch website, and a member of the editorial board of the journal FACT (Focus on Alternative and Complementary Therapies: An Evidence-Based Approach).
Manfred Kroger, Ph.D., is Professor Emeritus of Food Science and Professor Emeritus of Science, Technology and Society at The Pennsylvania State University, where he has won several teaching awards. He is a science communicator for the Institute of Food Technologists and is scientific editor of its online journal, Comprehensive Reviews in Food Science and Food Safety. He is also associate editor of the Journal of Food Science and a scientific advisor to the American Council on Science and Health.
Harriet Hall, M.D., a retired family physician and colonel, served 20 years in the U.S. Air Force. Her administrative positions included Chief of Clinic Services and Director of Base Medical Services. She now devotes her time to investigating questionable health claims and writing and lecturing about pseudoscience, quackery, "alternative medicine," and critical thinking. She is a contributing editor to both Skeptical Inquirer and Skeptic magazines and a founding member and editor of the Science-Based Medicine blog.
Robert S. Baratz, M.D., D.D.S., Ph.D., an expert on quality of care, is President and Medical Director of South Shore Health Care in Braintree, Massachusetts, where he practices internal, oral, and occupational medicine. He serves on the medical faculties of Boston University and Tufts University and is used as a consultant by many regulatory and law enforcement agencies.
Part I Dynamics of the Health Marketplace
1 Consumer Health Issues
Quackery and Health Fraud
Problems with Products
Problems with Services
Problems with Costs
The Need for Consumer Protection
Intelligent Consumer Behavior
2 Separating Fact from Fiction
How Facts are Determined
Problems with Health Information
Prudent Use of the Internet
Further Suggestions for Consumers
3 Frauds and Quackery
Frauds and Quackery Today
Why People Are Vulnerable
The Freedom-of-Choice Issue
4 Advertising and Other Marketing Practices
Puffery, Weasel Words, and Half-Truths
Marketing by Hospitals
Prescription Drug Marketing
Nonprescription Drug Advertising
Dietary Supplement Promotion
Youth and Beauty Aids
Exercise and Fitness Products