Retailing Principles: A Global Outlook / Edition 1

Retailing Principles: A Global Outlook / Edition 1

by Lynda Gamans Poloian, Dorothy S. Rogers
     
 

ISBN-10: 1563671921

ISBN-13: 9781563671920

Pub. Date: 11/30/2002

Publisher: Fairchild Books

This introduction to the world of retailing provides a global perspective, enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each unit. The multichannel approach integrates brick-and-mortar stores, e-tailing and catalogue retailing as key growth strategies for retailers and discusses the effects of September 11 on the

Overview

This introduction to the world of retailing provides a global perspective, enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each unit. The multichannel approach integrates brick-and-mortar stores, e-tailing and catalogue retailing as key growth strategies for retailers and discusses the effects of September 11 on the retailing industry.

Product Details

ISBN-13:
9781563671920
Publisher:
Fairchild Books
Publication date:
11/30/2002
Edition description:
First Edition
Pages:
580
Product dimensions:
8.58(w) x 11.38(h) x 1.52(d)

Related Subjects

Table of Contents

*The State of the Industry
- Roots and Rudiments
- Planning and Predicting
- The Retail Environment
* Retail Structures and Strategies
- Brick-and-Mortar Retail Stores
- Ownership Dynamics
- Direct Marketing and Selling
- Electronic Retailing
- Global Retailing
* The Human Factor
- Human Resource Management
- Customer Behaviour
* Store Location and Planning
- Site Selection
- Shopping Centres and Malls
- Store Design and Visual Merchandising
* Marketing the Merchandise
- Merchandise Planning and Buying
- Pricing for Profit
- Supply Chain Management
- Retail Promotion
*Appendix A: Retail career Directions
*Appedix B:Focus on Small Business

TEXT FEATURES
"Did You Know?" feature providing news about the retailing environment
"Cyberscoops" directing readers to interesting Web sites
"From the Field" readings present news articles from authoritative sources
Learning objectives and new terms defined in the text margin and in a comprehensive glossary
End-of-chapter summaries, questions for review and discussion and unit cases
Instructors Guide includes recommended course outlines, suggested activities for each chapter and a test bank

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