Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing

Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing

by Tim Frick
     
 

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ISBN-10: 0240812832

ISBN-13: 9780240812830

Pub. Date: 06/07/2010

Publisher: Taylor & Francis

Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such

Overview

Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail.
Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results.
Return on Engagement includes:

Product Details

ISBN-13:
9780240812830
Publisher:
Taylor & Francis
Publication date:
06/07/2010
Edition description:
Older Edition
Pages:
338
Product dimensions:
7.40(w) x 9.60(h) x 1.00(d)

Table of Contents

Introduction; The Marketing Strategy; The Technology Strategy; CMS Overview; CMS Hands-On Case Study; Blog Overview; RSS; Hands-On Blogging Case Study; Social Media Overview; Social Media Optimization; The Online Video Explosion; Creating Great Quality Video; e-mail Marketing; Mobile Content; Mobile Case Study; SEO; Alerts and Analytics

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