Return on Investment: The Key to Nonprofit Sustainability / Edition 1

Return on Investment: The Key to Nonprofit Sustainability / Edition 1

by Tom Ralser
     
 

ISBN-10: 0470168870

ISBN-13: 9780470168875

Pub. Date: 11/09/2007

Publisher: Wiley

ROI for Nonprofits: The New Key to Sustainability

"Nonprofits are not that different from for-profits." This statement alone can cause heated discussion, but the truth is, nonprofits face the same challenges as for-profits when it comes to raising money and keeping investors happy. When investors in nonprofits are shown that their money is making a

Overview

ROI for Nonprofits: The New Key to Sustainability

"Nonprofits are not that different from for-profits." This statement alone can cause heated discussion, but the truth is, nonprofits face the same challenges as for-profits when it comes to raising money and keeping investors happy. When investors in nonprofits are shown that their money is making a difference and their investment is paying off, they are more likely to keep investing—making return on investment (ROI) a valuable method for nonprofits to demonstrate the value of their organization.

Written by Tom Ralser—a CFA uniquely qualified to apply ROI methodologies to the nonprofit sector—ROI for Nonprofits: The New Key to Sustainability details the methods and processes to help non-profits raise money in an environment that increasingly demands accountabi-lity, transparency, and results. Divided into two main sections, the first section of the book establishes the benefits and motivations for the investment-driven approach, while the second section demonstrates the range in which ROI can be put to use.

Filled with an abundance of case studies as well as pragmatic tips, tools, and methods used successfully by hundreds of nonprofits, this practical book covers topics including:

  • Defining ROI

  • The Leverage of Investors

  • Learning from the For-profit World

  • Moving to an Investment-based Mindset

  • It's the Economy Stupid! Revisited

  • Treating Investors as Investors

The prospective investor in a nonprofit wants to know "What was accomplished with my money?" ROI for Nonprofits: The New Key to Sustainability offers imme-diately useful concepts that accentuate, enhance, and augment solid fundraising and represents a major change in how to capitalize on the motivations of those who are likely to invest in your organization.

Product Details

ISBN-13:
9780470168875
Publisher:
Wiley
Publication date:
11/09/2007
Edition description:
New Edition
Pages:
176
Product dimensions:
6.10(w) x 9.10(h) x 0.80(d)

Table of Contents

Foreword.

Preface.

Introduction.

About the Author.

PART ONE: Why ROI?

Chapter 1 Demystifying the Status Quo.

They're Big and In Business.

Facts Are Facts.

They're Everywhere.

They Are Different.

Chapter 2 The Changing Philanthropic Environment.

Dead Economists and Nonprofits.

Three Paradigm Shifts.

The Leverage of Investors.

The Evolving Landscape.

An Unlevel Playing Field.

Chapter 3 Organizational Reluctance.

Learning from the For-Profit World.

Five Classic Fundraising Misconceptions.

More on "People Give to People, Not Causes."

More on "Nonprofits Can't Be Run Like a Business."

Success Leaves Clues.

Fear of "Putting Your Mission Up for Sale."

Chapter 4 Organizational Change.

Moving to an Investment-Based Mindset.

Nonprofit vs. For-Profit Models.

Moving Up the Motivational Pyramid.

Chapter 5 Organizational Value/Nonprofit ROI.

Beyond Logic Models—Moving from Outcomes to Outcome Value.

The Silver Bullet Syndrome.

Defining ROI.

Valuing Values.

The Value of Expected Value.

Chapter 6 Introducing the Organizational Value Proposition.

Market Pull.

It’s the Economy, Stupid! Revisited.

Overcoming the Pushback.

Structural Obstacles.

Intended Uses.

PART TWO: ROI Foundations and Techniques.

Chapter 7 Building an OVP for Your Organization.

Five Steps to Demonstrating Value.

Areas of Focus.

Chapter 8 Suggested Methodologies.

Present Value Basics.

Capital Budgeting.

Present Value of Future Benefits.

Multiplier Effects.

Comparison Basics.

Return Ratios.

Chapter 9 Communicating an ROI-Based Program.

Treating Investors as Investors.

The Importance of an Investor Relations Program.

Examples.

But What Happens in Four Years?

Unconventional Wisdom.

Chapter 10 Putting OVP to Work: ROI Profiles.

Organization 1: Rural, Small, and Dependent on Grants.

Organization 2: Good Track Record, but Not Well Known.

Organization 3: Demonstrating Importance to the Community.

Organization 4: Large and Well Known, but Campaign Has Stalled.

Organization 5: Large and Well Known, but ROI Not Obvious.

Organization 6: Drilling Deep into the Private Sector.

Organization 7: ROI Gone Wrong.

Organization 8: Making the Economic Pie Bigger.

INDEX.

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