Return on Investment: The Key to Nonprofit Sustainability / Edition 1

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 96%)
Other sellers (Hardcover)
  • All (11) from $1.99   
  • New (3) from $12.47   
  • Used (8) from $1.99   
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any coupons and promotions
Seller since 2014

Feedback rating:



New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

2007-11-09 Hardcover New Brand New! Gift quality! Ships fast with free tracking.

Ships from: Hart, MI

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Seller since 2015

Feedback rating:


Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Seller since 2008

Feedback rating:


Condition: New

Ships from: Chicago, IL

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Sort by


ROI for Nonprofits: The New Key to Sustainability

"Nonprofits are not that different from for-profits." This statement alone can cause heated discussion, but the truth is, nonprofits face the same challenges as for-profits when it comes to raising money and keeping investors happy. When investors in nonprofits are shown that their money is making a difference and their investment is paying off, they are more likely to keep investing—making return on investment (ROI) a valuable method for nonprofits to demonstrate the value of their organization.

Written by Tom Ralser—a CFA uniquely qualified to apply ROI methodologies to the nonprofit sector—ROI for Nonprofits: The New Key to Sustainability details the methods and processes to help non-profits raise money in an environment that increasingly demands accountabi-lity, transparency, and results. Divided into two main sections, the first section of the book establishes the benefits and motivations for the investment-driven approach, while the second section demonstrates the range in which ROI can be put to use.

Filled with an abundance of case studies as well as pragmatic tips, tools, and methods used successfully by hundreds of nonprofits, this practical book covers topics including:

  • Defining ROI
  • The Leverage of Investors
  • Learning from the For-profit World
  • Moving to an Investment-based Mindset
  • It's the Economy Stupid! Revisited
  • Treating Investors as Investors

The prospective investor in a nonprofit wants to know "What was accomplished with my money?" ROI for Nonprofits: The New Key to Sustainability offers imme-diately useful concepts that accentuate, enhance, and augment solid fundraising and represents a major change in how to capitalize on the motivations of those who are likely to invest in your organization.

Read More Show Less

Product Details

  • ISBN-13: 9780470168875
  • Publisher: Wiley
  • Publication date: 11/9/2007
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 176
  • Product dimensions: 6.10 (w) x 9.10 (h) x 0.80 (d)

Meet the Author

Tom Ralser, founder of Capital Strategists Group, LLC has worked with hundreds of organizations in forty-eight states. He has over eighteen years of experience working with organizations seeking his financial know-how and analytical skills. He holds the prestigious Chartered Financial Analyst (CFA) designation and applies his skills to the challenging task of investment justi-fication in the nonprofit world.

Read More Show Less

Table of Contents




About the Author.


Chapter 1 Demystifying the Status Quo.

They're Big and In Business.

Facts Are Facts.

They're Everywhere.

They Are Different.

Chapter 2 The Changing Philanthropic Environment.

Dead Economists and Nonprofits.

Three Paradigm Shifts.

The Leverage of Investors.

The Evolving Landscape.

An Unlevel Playing Field.

Chapter 3 Organizational Reluctance.

Learning from the For-Profit World.

Five Classic Fundraising Misconceptions.

More on "People Give to People, Not Causes."

More on "Nonprofits Can't Be Run Like a Business."

Success Leaves Clues.

Fear of "Putting Your Mission Up for Sale."

Chapter 4 Organizational Change.

Moving to an Investment-Based Mindset.

Nonprofit vs. For-Profit Models.

Moving Up the Motivational Pyramid.

Chapter 5 Organizational Value/Nonprofit ROI.

Beyond Logic Models—Moving from Outcomes to Outcome Value.

The Silver Bullet Syndrome.

Defining ROI.

Valuing Values.

The Value of Expected Value.

Chapter 6 Introducing the Organizational Value Proposition.

Market Pull.

It’s the Economy, Stupid! Revisited.

Overcoming the Pushback.

Structural Obstacles.

Intended Uses.

PART TWO: ROI Foundations and Techniques.

Chapter 7 Building an OVP for Your Organization.

Five Steps to Demonstrating Value.

Areas of Focus.

Chapter 8 Suggested Methodologies.

Present Value Basics.

Capital Budgeting.

Present Value of Future Benefits.

Multiplier Effects.

Comparison Basics.

Return Ratios.

Chapter 9 Communicating an ROI-Based Program.

Treating Investors as Investors.

The Importance of an Investor Relations Program.


But What Happens in Four Years?

Unconventional Wisdom.

Chapter 10 Putting OVP to Work: ROI Profiles.

Organization 1: Rural, Small, and Dependent on Grants.

Organization 2: Good Track Record, but Not Well Known.

Organization 3: Demonstrating Importance to the Community.

Organization 4: Large and Well Known, but Campaign Has Stalled.

Organization 5: Large and Well Known, but ROI Not Obvious.

Organization 6: Drilling Deep into the Private Sector.

Organization 7: ROI Gone Wrong.

Organization 8: Making the Economic Pie Bigger.


Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)