Return to the Little Kingdom: How Apple and Steve Jobs Changed the World

Return to the Little Kingdom: How Apple and Steve Jobs Changed the World

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by Michael Moritz
     
 

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Almost thirty years ago, Michael Moritz, then a young journalist at Time magazine, was allowed unfettered access to the inner workings of Apple Computer, as the cutting-edge technology company was then known. His task was to chronicle the untold history of Apple's first decade. No journalist had ever been allowed into Apple's inner sanctum before-and none since.

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Overview

Almost thirty years ago, Michael Moritz, then a young journalist at Time magazine, was allowed unfettered access to the inner workings of Apple Computer, as the cutting-edge technology company was then known. His task was to chronicle the untold history of Apple's first decade. No journalist had ever been allowed into Apple's inner sanctum before-and none since. The result, The Little Kingdom, brought readers into the childhood homes of Steve Jobs and Steve Wozniak, showed how they dropped out of college and founded Apple in 1976, charting its rise from a garage hobby to the Fortune 500. The Little Kingdom became the definitive book about Apple, a fascinating portrayal of the struggles and tumult that surround the creation of any great company.

Now Moritz offers his contemporary perspective on the accomplishments of Steve Jobs and the extraordinary comeback of Apple in this expanded and revised edition of the now-classic work. He follows Steve Jobs's unceremonious dismissal from Apple, his long struggle with the ultimately doomed computer company NeXT, and acquisition of then-obscure Pixar in 1986. Finally, he examines how Jobs emergered at Apple in the late 1990s and breathed fresh life into a moribund company which has since been turned into a gleaming advertisement for American ingenuity. Timely and thorough, Return to the Little Kingdom is the only book that describes how Steve Jobs came to build the company that changed our world-twice.

Michael Moritz was born in Cardiff, Wales, and educated at Christ Church, Oxford. After working as a correspondent for Time, Moritz joined Sequoia Capital, the private investment partnership that has helped start and organize companies such as Yahoo!, Google, PayPal, Cisco Systems, Electronic Arts, Oracle, Network Appliance, and YouTube. He lives in San Francisco with his wife and two children.

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Editorial Reviews

Business Week
Superb reporting ...written at a crackling pace.
The New York Times
A fascinating story.

Product Details

ISBN-13:
9781590204016
Publisher:
The Overlook Press
Publication date:
11/02/2010
Pages:
352
Sales rank:
1,472,875
Product dimensions:
5.30(w) x 7.90(h) x 0.90(d)
Age Range:
18 Years

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