Revenue Management for the Hospitality Industry / Edition 1

Revenue Management for the Hospitality Industry / Edition 1

by David K. Hayes, Allisha Miller
     
 

ISBN-10: 0470393084

ISBN-13: 9780470393086

Pub. Date: 11/09/2010

Publisher: Wiley

This is the first text that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful. Numerous cases and practical examples are used to illustrate revenue management concepts. Chapter ending questions and problems help them perform the calculations and practice the decision-making skills that are

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Overview

This is the first text that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful. Numerous cases and practical examples are used to illustrate revenue management concepts. Chapter ending questions and problems help them perform the calculations and practice the decision-making skills that are used in the field. RM in Action shows how the revenue management principles can be clearly illustrated using real-world examples reported in various news outlets. RM on the Web offers sites listed on the Internet to provide supplemental information about a topic or issue. Revenue managers will then gain hands-on skills to effectively manage their inventories and prices.

Product Details

ISBN-13:
9780470393086
Publisher:
Wiley
Publication date:
11/09/2010
Edition description:
New Edition
Pages:
528
Sales rank:
168,886
Product dimensions:
7.50(w) x 9.20(h) x 1.20(d)

Table of Contents

Chapter 1: Introduction to Revenue Management.

Chapter 2: Strategic Pricing.

Chapter 3: Value.

Chapter 4: Differential Pricing.

Chapter 5: The Revenue Manager's Role.

Chapter 6: Forecasting Demand.

Chapter 7: Inventory and Price Management.

Chapter 8: Distribution Channel Management.

Chapter 9: Evaluation of Revenue Management Efforts in Lodging.

Chapter 10: Revenue Management for Food and Beverage Services.

Chapter 11: Evaluation of Revenue Management Efforts in Food and Beverage Services.

Chapter 12: Specialized Applications of Revenue Management.

Chapter 13: Building Better Business.

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