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Revenue Management: A Practical Pricing Perspective

Overview

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

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Revenue Management: A Practical Pricing Perspective

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Overview

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

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Product Details

  • ISBN-13: 9780230241411
  • Publisher: Palgrave Macmillan
  • Publication date: 1/18/2011
  • Pages: 288
  • Sales rank: 1,410,561
  • Product dimensions: 5.60 (w) x 8.50 (h) x 0.90 (d)

Meet the Author

IAN YEOMAN is the founding editor of the Jourbanal of Revenue & Pricing Management and the author/editor of several books on Revenue Management including Yield Management: Strategies for the Service Industries and Revenue Management & Pricing. Ian holds a number of appointments around the world including Associate Professor of Tourism Futures at Victoria University of Wellington, New Zealand and Visiting Professor and Lector at Stenden University of Applied Sciences, Netherlands. Ian has a PhD in Management Science from Edinburgh Napier University and his specialist topic is tourism futures.
 
UNA MCMAHON-BEATTIE is the Head of Department of Hospitality and Tourism at the University of Ulster. She has a PhD form the University of Gloucestershire in the area of revenue management, relationship marketing, pricing and consumer trust. She has published widely in jourbanals, books and conferences in these areas in the UK and internationally. Una is Practice Papers Editor for the Jourbanal of Revenue and Pricing Management and is the author or editor of a number of books including, Yield Management: Strategies for the Service Industries and Revenue Management & Pricing.

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Table of Contents

Introduction
PART I: REVENUE MANAGEMENT THEORY AND ISSUES
The Applications of Revenue Management and Pricing
The Role of Space in Revenue Management
Pricing and Revenue Optimization: Maximizing Staff Effectiveness 
The Era of Convergence in Revenue Management
Does the Consumer Trust You?
The Changing Meaning of Luxury
The Future of Airline Distribution and Revenue Management
GDS Capabilities, OD Control and Dynamic Pricing
B2B Price Optimization Analytics
Fencing in the Practice of Revenue Management
PART II: APPLICATIONS
Search-Based Advertising: An Overview from a Revenue Management Angle
Revenue Management and Air Cargo
Practical Pricing for the Hotel Industry
Practical Pricing and the Airline Industry
Setting Optimal Rents for Apartment Firms
Practical Pricing and the Restaurant industry: Application of Revenue Management Principles to Pricing Menus and Services
Practical Pricing for the Car Parking Industry
Golf Course Revenue Management

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