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Revitalising Audience Research: Innovations in European Audience Research
     

Revitalising Audience Research: Innovations in European Audience Research

by Frauke Zeller (Editor)
 

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The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the

Overview

The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals.

Product Details

ISBN-13:
9781138787377
Publisher:
Taylor & Francis
Publication date:
11/12/2014
Series:
Routledge Studies in European Communication Research and Education Series
Pages:
304
Product dimensions:
6.30(w) x 9.00(h) x 0.90(d)

Meet the Author

Frauke Zeller is Assistant Professor in the School of Professional Communication at Ryerson University, Canada

Cristina Ponte is Associate Professor in the Department of Communication Science at the Universidade Nova de Lisboa, Portugal

Brian O’Neill is Head of the School of Media at the Dublin Institute of Technology, Ireland

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