Revolution at the Checkout Counter: The Explosion of the Bar Code by Stephen A. Brown, Hardcover | Barnes & Noble
Revolution at the Checkout Counter: The Explosion of the Bar Code

Revolution at the Checkout Counter: The Explosion of the Bar Code

by Stephen A. Brown
     
 

The Universal Product Code (U.P.C.)--a small rectangle of black and white bars--adorns virtually every retail item we purchase. Yet twenty-five years ago, the U.P.C. was a mere kernel of an idea shared by a small cadre of manufacturing and chain store executives. Here Stephen Brown, the legal counsel of those pioneering executives, traces its origin and

Overview

The Universal Product Code (U.P.C.)--a small rectangle of black and white bars--adorns virtually every retail item we purchase. Yet twenty-five years ago, the U.P.C. was a mere kernel of an idea shared by a small cadre of manufacturing and chain store executives. Here Stephen Brown, the legal counsel of those pioneering executives, traces its origin and evolution.

The development of the U.P.C. illustrates the process of setting industry standards without government intervention and shows how systems of complementary technologies evolve. The economic consequences of the U.P.C. are investigated in an introduction by Professor John T. Dunlop and Jan Rivkin.

Editorial Reviews

Times Higher Education Supplement - Tim Lang
Revolution at the Checkout Counter is an absolute must for both business and food watchers. It deserves to be a classic. Stephen A. Brown, a Virginia attorney, was himself part of the plot, legally advising the pioneering grocery executives, many of whom he sketches. The tale he tells is riveting. He plots the people and companies who believed 30 years ago that there might be a value in having a universal product code to help data processing in the food trade...This is a wonderful book, telling an astonishing story clearly. With the bar code, informatics came of age. Even the introduction by two Harvard Business School academics is a gem.
Business History (UK) - Martin Campbell-Kelly
The Universal Product Code—the familiar bar code on consumer products—is one of the most pervasive technologies of the late twentieth century. This excellent book is the first substantial book of this important innovation...and is a very welcome addition to the literature of business history and the history of computing.
Smithsonian
[A] comprehensive insider's account of the Universal Product Code.

Product Details

ISBN-13:
9780674767201
Publisher:
Harvard University Press
Publication date:
09/28/1997
Series:
Wertheim Publications in Industrial Relations Series, #132
Edition description:
New Edition
Pages:
320
Product dimensions:
6.43(w) x 9.58(h) x 1.20(d)

Meet the Author

Stephen A. Brown is an attorney in Alexandria, Virginia.

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