BN.com Gift Guide

Revolution at the Checkout Counter: The Explosion of the Bar Code

Overview

The Universal Product Code (U.P.C.)--a small rectangle of black and white bars--adorns virtually every retail item we purchase. Yet twenty-five years ago, the U.P.C. was a mere kernel of an idea shared by a small cadre of manufacturing and chain store executives. Here Stephen Brown, the legal counsel of those pioneering executives, traces its origin and evolution.

The development of the U.P.C. illustrates the process of setting industry standards without government intervention ...

See more details below
Other sellers (Hardcover)
  • All (13) from $1.99   
  • New (5) from $25.95   
  • Used (8) from $1.99   
Sending request ...

Overview

The Universal Product Code (U.P.C.)--a small rectangle of black and white bars--adorns virtually every retail item we purchase. Yet twenty-five years ago, the U.P.C. was a mere kernel of an idea shared by a small cadre of manufacturing and chain store executives. Here Stephen Brown, the legal counsel of those pioneering executives, traces its origin and evolution.

The development of the U.P.C. illustrates the process of setting industry standards without government intervention and shows how systems of complementary technologies evolve. The economic consequences of the U.P.C. are investigated in an introduction by Professor John T. Dunlop and Jan Rivkin.

Read More Show Less

Editorial Reviews

Times Higher Education Supplement - Tim Lang
Revolution at the Checkout Counter is an absolute must for both business and food watchers. It deserves to be a classic. Stephen A. Brown, a Virginia attorney, was himself part of the plot, legally advising the pioneering grocery executives, many of whom he sketches. The tale he tells is riveting. He plots the people and companies who believed 30 years ago that there might be a value in having a universal product code to help data processing in the food trade...This is a wonderful book, telling an astonishing story clearly. With the bar code, informatics came of age. Even the introduction by two Harvard Business School academics is a gem.
Business History (UK) - Martin Campbell-Kelly
The Universal Product Code—the familiar bar code on consumer products—is one of the most pervasive technologies of the late twentieth century. This excellent book is the first substantial book of this important innovation...and is a very welcome addition to the literature of business history and the history of computing.
Smithsonian
[A] comprehensive insider's account of the Universal Product Code.
Read More Show Less

Product Details

Meet the Author

Stephen A. Brown is an attorney in Alexandria, Virginia.
Read More Show Less

Table of Contents

Preface
Prologue
Introduction 1
1 The Ad Hoc Committee 39
2 The Symbol Selection Subcommittee 57
3 UGPIC 94
4 Public Policy 123
5 Distribution Codes, Inc. 131
6 Symbol Technical Advisory Committee (STAC) 139
7 UPCC - On Its Own 148
8 Electronic Data Interchange (EDI) 163
9 Beyond Retail 174
10 Coupons - Quid Pro Quo? 184
11 Spreading the Word 194
12 Formal Challenges 211
13 UCC - A Broader Vision 224
App. A Giants of the Revolution 247
App. B The Board of Governors of Uniform Code Council, Inc. 269
App. C The U.P.C. Symbol 281
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)