Revolution in a Bottle: How TerraCycle Is Redefining Green Business

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More About This Book

Overview

The amazing story of what Inc. calls "The coolest little startup in America."

While a freshman at Princeton, Tom Szaky co- founded a company that recycles garbage into worm poop, liquefies it, then packages it in used soda bottles, creating TerraCycle Plant Food. Five years later, this all-natural, highly effective fertilizer is available in every Home Depot, Target,Wal-Mart, and more than 3000 other locations. It's a thrilling entrepreneurial success story-and just the beginning of what makes Revolution in a Bottle fascinating.

Szaky argues for a new approach to business, an "ecocapitalism" based on a "triple bottom line." Every business, he says, should aspire to be good for people, good for the environment, and (last but definitely not least) good for profits. He shows how the first two goals can help the third.

Many companies brag about being environmentally-friendly. But no one does it as effectively as TerraCycle. Now they're also reusing garbage to create new products, from bird feeders to tote bags, and even engaging major companies like Kraft and General Mills to sponsor their waste streams.

In the spirit of TerraCycle, this book will be printed on 100% recycled materials.

About the Cover:

This may look like a book jacket, but it's actually your very own upcycling container. Tom Szaky, founder of TerraCycle, is dedicated to eliminating the concept of waste. His firm works with other companies to collect and reuse nonrecyclable packaging and upcycle it into eco-friendly affordable products. And they want your help.

One such company is Bear Naked(r), an all-natural food and lifestyle brand that has partnered with Terra-Cycle to operate the Bear Naked(r) Bag Brigade. This free program makes a donation to a school or nonprofit for every bag a participant collects. Now you can join in by using your book jacket as an envelope. See the back flap for instructions-it's easy. Then fill it with a used Bear Naked(r) granola bag and drop it in a mailbox to become a part of TerraCycle's eco- revolution! Bear Naked(r) will even donate $1 to plant a tree in American Forests, up to $5,000. Offer expires 12/31/09 or after the first 25,000 copies are sold, whichever comes first.

Product Details

  • ISBN-13: 9781591842507
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 2/18/2009
  • Pages: 208
  • Sales rank: 315,197
  • Product dimensions: 5.50 (w) x 8.30 (h) x 0.60 (d)

Meet the Author

Tom Szaky, 26, is co-founder and CEO of TerraCycle, producer of the world's first products that are made entirely from and packaged entirely in waste. Based in Trenton, New Jersey, TerraCycle now has annual sales of $8 million, sustained five-year growth of over 200% per year, and has been featured by hundreds of major media outlets.

Table of Contents

Foreword

Introduction

1 Up to My Neck 1

2 Praise to Marley, let the Enlightenment Begin 9

3 Hard Times 27

4 The Carrot and the Stick 39

5 The Big-Box Approach 51

6 And Then It Clicked 65

7 The Wal-Mart Order 77

8 suedbyscotts.com 89

9 Why Can't Everything Be Made from Waste? 101

10 Branded Waste and the launch of Spansored Waste 115

11 Spansored Waste Takes Off 127

12 Upcycled Marketing 137

13 Eco-Capitalist Art and Society 147

14 The Art of Public Relations 157

15 How to launch an Eco-Friendly Product Every Week 171

Conclusion: Eliminating the Idea of Waste 183

Customer Reviews
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  • Posted June 13, 2009

    Excellent book!!

    This is one of the most fascinating books I've read - Tom is an eco-genius. Also, very enjoyable, humorous reading. I immediately went out and bought my worms to begin composting.

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    Posted April 20, 2010

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