Revolution in a Bottle: How Terracycle Is Eliminating the Idea of Waste

Overview

The amazing story of what Inc. magazine called “the coolest little startup in America.”
 
Tom Szaky dropped out of Princeton a decade ago to found TerraCycle, a company that makes the nonrecyclable recyclable. TerraCycle is now at the forefront of the eco-capitalist movement, partnering with more than 35 million people in twenty countries in the collection of waste and ...

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Revolution in a Bottle: How Terracycle Is Eliminating the Idea of Waste

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Overview

The amazing story of what Inc. magazine called “the coolest little startup in America.”
 
Tom Szaky dropped out of Princeton a decade ago to found TerraCycle, a company that makes the nonrecyclable recyclable. TerraCycle is now at the forefront of the eco-capitalist movement, partnering with more than 35 million people in twenty countries in the collection of waste and transforming that waste into useful products. Creating trash cans from chip bags and plastic benches from cigarette butts, TerraCycle has redefined recycling.
 
Revolution in a Bottle is a rollicking tale of entrepreneurial adventure and an essential guide to creating a company that’s good for people, good for profits, and good for the planet.
 
Since Revolution in a Bottle was first published in 2009, TerraCycle has grown dramatically from a small company offering worm poop in a soda bottle to a pioneer of recycling worldwide. This completely revised and expanded edition continues the story of this incredible company.

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What People Are Saying

From the Publisher
“TerraCycle is doing more than selling good green products; it is changing how manufacturers, retailers, and consumers treat their waste. Read this book. I’m glad I did.”
—Ben Cohen, cofounder, Ben & Jerry’s Ice Cream
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Product Details

  • ISBN-13: 9781591845959
  • Publisher: Portfolio Trade
  • Publication date: 3/26/2013
  • Edition description: Revised
  • Pages: 224
  • Sales rank: 700,058
  • Product dimensions: 5.40 (w) x 8.30 (h) x 0.50 (d)

Meet the Author

Tom Szaky is co-founder and CEO of TerraCycle, producer of the world’s first products that are made entirely from and packaged entirely in waste. Born in Budapest and raised in Toronto, Szaky moved to the U.S. in 2001 to attend Princeton University, but left a year later to focus on his startup. TerraCycle, based in Trenton, New Jersey, now has annual sales of $8 million, sustained five-year growth of over 200% per year, and has been featured by hundreds of media outlets.
 
Visit www.terracycle.com

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Table of Contents

Foreword

Introduction

1 Up to My Neck 1

2 Praise to Marley, let the Enlightenment Begin 9

3 Hard Times 27

4 The Carrot and the Stick 39

5 The Big-Box Approach 51

6 And Then It Clicked 65

7 The Wal-Mart Order 77

8 suedbyscotts.com 89

9 Why Can't Everything Be Made from Waste? 101

10 Branded Waste and the launch of Spansored Waste 115

11 Spansored Waste Takes Off 127

12 Upcycled Marketing 137

13 Eco-Capitalist Art and Society 147

14 The Art of Public Relations 157

15 How to launch an Eco-Friendly Product Every Week 171

Conclusion: Eliminating the Idea of Waste 183

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