Revolutionizing Children's Records: The Young People's Records and Children's Record Guild Series, 1946-1977

Overview

Young People's Records and Children's Record Guild were the first commercially significant record clubs in the world. By applying proven book club methods to the field of phonograph records, these two related companies attracted some hundred thousand subscribers at their peak and serviced perhaps a million members in their existence. Revolutionizing Children's Records: The Young People's Records and Children's Record Guild Series, 1946-1977 tells the history of YPR/CRG, explaining how these two labels intersected...

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Revolutionizing Children's Records: The Young People's Records and Children's Record Guild Series, 1946-1977

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Overview

Young People's Records and Children's Record Guild were the first commercially significant record clubs in the world. By applying proven book club methods to the field of phonograph records, these two related companies attracted some hundred thousand subscribers at their peak and serviced perhaps a million members in their existence. Revolutionizing Children's Records: The Young People's Records and Children's Record Guild Series, 1946-1977 tells the history of YPR/CRG, explaining how these two labels intersected important developments in the histories of mass marketing, recording technology, educational philosophy, folk music, contemporary composition, and Cold War politics. David Bonner covers in detail the history of YPR/CRG, tracing its influences back to the beginnings of music education in the 19th Century and incorporating the impact of the American folk music revival on music educators. The narrative follows the career paths of the company principals, such as its progressive founder Horace Grenell; the musicians who recorded for him, like American folk music revival pioneer Tom Glazer; and the record industry offshoots they created in the process. Bonner considers advances the club made in recording technology as the first record label devoted exclusively to "unbreakable" vinyl discs and provides a comprehensive summary of record club marketing, including the application of "music appreciation" to phonograph records. He also charts the commercial, critical, and political response to these endeavors, including an historical footnote to the "Red Scare" unavailable in existing Cold War literature. A complete and detailed discography listing every YPR and CRG recording, including all known writers and performers, concludes this excellent reference for scholars, nostalgists, and phonographic fanatics.

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Editorial Reviews

Dirty Linen
Thoroughly researched examination.
— August/September 2008
Choice
This book will be a treat for anyone interested in the history of the music industry. Highly recommended.
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Product Details

Meet the Author

David Bonner is a music consultant and supervisor in Austin, Texas and an authority on esoteric recorded music.

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Table of Contents


Foreword     vii
Acknowledgments     ix
History
Principals and Principles     3
The Industry     30
"Leftwingishness"     41
The Formula     54
Transition Period     93
The "Engine of Capitalism"     108
CRG vs. YPR     115
American Recording Society     127
The Merger     132
More Clubs     147
The Post-Club Era     161
Discography
Introduction     193
YPR (78-rpm and 45-rpm) and CRG "YPR Productions" (78-rpm)     205
Pram Series     268
CRG (78-rpm; 45-rpm)     270
Educational Sets     304
LPs (YPR and CRG)     310
YPR/CRG/Pram Jacket Types and Label Types     318
Participants     323
Index     335
About the Author     345
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