The Rhetoric of Cool: Composition Studies and New Media / Edition 3

The Rhetoric of Cool: Composition Studies and New Media / Edition 3

by Jeff Rice
     
 

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ISBN-10: 080932752X

ISBN-13: 9780809327522

Pub. Date: 05/28/2007

Publisher: Southern Illinois University Press

The Rhetoric of Cool: Composition Studies and New Media offers a historical critique of composition studies’ rebirth narrative, using that critique to propose a new rhetoric for new media work. Author Jeff Rice returns to critical moments during the rebirth of composition studies when the discipline chose not to emphasize technology, cultural

Overview

The Rhetoric of Cool: Composition Studies and New Media offers a historical critique of composition studies’ rebirth narrative, using that critique to propose a new rhetoric for new media work. Author Jeff Rice returns to critical moments during the rebirth of composition studies when the discipline chose not to emphasize technology, cultural studies, and visual writing, which are now fundamental to composition studies. Rice redefines these moments in order to invent a new electronic practice.
            The Rhetoric of Cool addresses the disciplinary claim that composition studies underwent a rebirth in 1963. At that time, three writers reviewed technology, cultural studies, and visual writing outside composition studies and independently used the word cool to describe each position. Starting from these three positions, Rice focuses on chora, appropriation, commutation, juxtaposition, nonlinearity, and imagery—rhetorical gestures conducive to new media work-- to construct the rhetoric of cool.
An innovative work that approaches computers and writing issues from historical, critical, theoretical, and practical perspectives, The Rhetoric of Cool challenges current understandings of writing and new media and proposes a rhetorical rather than an instrumental response for teaching writing in new media contexts.

Product Details

ISBN-13:
9780809327522
Publisher:
Southern Illinois University Press
Publication date:
05/28/2007
Edition description:
1st Edition
Pages:
208
Product dimensions:
6.00(w) x 9.00(h) x 0.70(d)

Table of Contents


Foreword: Elementary Cool   Gregory L. Ulmer     IX
Acknowledgments     XV
Introduction     1
The Story of Composition Studies and Cool     11
Chora     30
Appropriation     47
Juxtaposition     73
Commutation     93
Nonlinearity     111
Imagery     133
Notes     161
Works Cited and Consulted     169
Index     181

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