Rhetoric of Moral Protest: Public Campaigns, Celebrity Endorsement, and Political Mobilization

Rhetoric of Moral Protest: Public Campaigns, Celebrity Endorsement, and Political Mobilization

by Christian Lahusen
     
 

ISBN-10: 311015093X

ISBN-13: 9783110150933

Pub. Date: 07/12/1996

Publisher: De Gruyter

Rock-for-a-cause events like the Mandela shows, Amnesty's Human Rights Now! world tour, and the Anti-Apartheid and Greenpeace charity records are part of new international mobilization strategies. Presenting celebrities and stars, they form a medium and an arena for political campaigns. The author presents the first analysis of the rhetoric of moral protest, analyzing…  See more details below

Overview

Rock-for-a-cause events like the Mandela shows, Amnesty's Human Rights Now! world tour, and the Anti-Apartheid and Greenpeace charity records are part of new international mobilization strategies. Presenting celebrities and stars, they form a medium and an arena for political campaigns. The author presents the first analysis of the rhetoric of moral protest, analyzing the narrative, the graphic design, and the music of these campaigns. The book puts forward a culturalist approach which examines the societal context: cultural industries, multi-media events and infotainment, audiences, markets, and institutions. This highly topical study provides new insights for our understanding of organizational strategies and mobilization processes.

Product Details

ISBN-13:
9783110150933
Publisher:
De Gruyter
Publication date:
07/12/1996
Series:
de Gruyter Studies in Organization Series, #76
Pages:
444
Product dimensions:
6.14(w) x 9.21(h) x 1.00(d)
Age Range:
18 Years

Table of Contents

Introduction
Pt. ITowards a theory of political mobilization1
1Social movement research: debates and agendas2
2Public campaigning: the praxis of organized mobilization17
3The praxis of mobilization in context bringing society back in33
4Conclusions: putting the pieces together53
Pt. IIInvesting in popular music: the opportunities for campaigning57
1The field of popular music57
2A presentation of cases: the making of the campaign shows and albums90
3The production of campaigns114
4Conclusions: bridging institutional fields150
Pt. IIIDesigning and composing protest simulacra: the campaign events and artifacts153
1Methodology: qualitative data and interpretive analysis155
2The oratory of 'political music': towards an interpretation of songs, albums and concerts181
3The iconography of political protest: analyzing printed campaign materials233
4Conclusions: inter-semiotic redundancy and the identity of public campaigns258
Pt. IVUnderstanding and explaining mobilization: campaign strategies and organized collective action263
1Protest simulacra: models of collective action263
2Campaign frameworks: sustaining the momentum273
3Building a solid ground of public support: mobilizing individual support288
4Constructing and mobilizing constituency: organizational strategies298
5Conclusions: synergy and diagesis, or the synchrony and diachrony of political mobilization318
Pt. VThe globalization of collective action: international campaigns in context323
1The globalization of issues and arenas324
2The organization of international collective action336
3International campaigning: globalism or cross-national patchwork?350
4Conclusions: the vertical integration of campaigning361
Epilogue363
Music scores377
References395

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