Rhetorical and Critical Approaches to Public Relations

Rhetorical and Critical Approaches to Public Relations

by Edited by Robert L. Heath, Elizabeth Toth, Damion Waymer
     
 

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations, and it uses a rhetorical lens to give practitioners a clear sense of how their PR campaigns make a contribution to

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Overview

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations, and it uses a rhetorical lens to give practitioners a clear sense of how their PR campaigns make a contribution to the organizational bottom line.

Product Details

ISBN-13:
9780203874929
Publisher:
Routledge
Publication date:
02/18/2009
Series:
Routledge Communication Series
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
392
File size:
1 MB

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