Rhetorical Criticism: Exploration and Practice

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"Rhetorical critics suggest how to use symbols more effectively, how to communicate in more self-reflective ways, and how to construct messages that best accomplish intended goals. Familiarity with the processes of rhetorical criticism contributes to more effective communication with our friends and families, in the decoration of our homes and offices, in the choices we make about our dress, and in our efforts to present our ideas at school or at work." Knowledge of the operation of rhetoric improves our skills as audience members for messages.
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Overview

"Rhetorical critics suggest how to use symbols more effectively, how to communicate in more self-reflective ways, and how to construct messages that best accomplish intended goals. Familiarity with the processes of rhetorical criticism contributes to more effective communication with our friends and families, in the decoration of our homes and offices, in the choices we make about our dress, and in our efforts to present our ideas at school or at work." Knowledge of the operation of rhetoric improves our skills as audience members for messages. When we understand the various options available to rhetors in the construction of messages and how they function together to create the effects they produce, we are able to question the choices others make in the construction of acts and artifacts. We are less inclined to accept existing rhetorical practices and to respond uncritically to the messages we encounter. As a result, we become more engaged and active participants in shaping the nature of the worlds in which we live.
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Product Details

  • ISBN-13: 9780881333893
  • Publisher: Waveland Press, Inc.
  • Publication date: 1/1/1989
  • Pages: 420

Table of Contents

Preface
Pt. I Introduction 1
1 The nature of rhetorical criticism 3
2 Doing rhetorical criticism 11
3 Neo-Aristotelian criticism : genesis of rhetorical criticism 25
Sample essays 33
Conventional wisdom - traditional form - the President's message of November 3, 1969 35
The power of Saddam Hussein's war rhetoric 56
Pt. II Critical approaches 67
4 Cluster criticism 69
Sample essays 75
The Hay-Wain : cluster analysis in visual communication 78
A cluster analysis of Enron's code of ethics 94
Construction of an enemy in George W. Bush's state of the union speech 101
5 Fantasy-theme criticism 109
Sample essays 116
Narrative analysis of sexual etiquette in teenage magazines 118
Coping with loss : U2's "one tree hill" 136
The sociopolitical messages of graffiti art 140
6 Feminist criticism 151
Sample essays 161
"Ladybug picnic" : engendering pyrophobia and promethean desire 163
Judy Chicago's The dinner party : empowering of women's voice in visual art 168
Americanizing gay parents : a feminist analysis of Daddy's roommate 182
7 Generic criticism 193
Sample essays 202
Family photographs : a generic description 205
Beauty in conflict : discussion on art 212
"A time of shame and sorrow" : Robert F. Kennedy and the American jeremiad 219
8 Ideological criticism 239
Sample essays 248
Civilized colonialism : Pocahantas as neocolonial rhetoric 253
Cyber ideology : an ideological criticism of the UNICEF, UNAIDS, and UNFPA web sites 272
A tale of two ideologies : Winona LaDuke's vice presidential nomination acceptance speech 280
9 Metaphor Criticism 299
Sample essays 305
Indigestible food, conquering hordes, and waste materials : metaphors of immigrants and the early immigration restriction debate in the United States 307
Making the familiar foreign : dissent and metaphor surrounding the Iraq War 320
Architectural metaphor as subversion : the Portland building 325
10 Narrative criticism 333
Sample essays 341
The rhetorical power of a compelling story : a critique of a "toughlove" parental support group 344
The model minority myth of Asian Americans in 1966 : a narrative criticism 356
Boy story 2 : a narrative analysis 377
11 Pentadic criticism 383
Sample essays 390
A pentadic analysis of Senator Edward Kennedy's address to the people of Massachusetts July 25, 1969 392
A pentadic analysis of the CRACK web site 401
Teddy bears at Greenham common 407
12 Generative criticism 411
Sample essays 430
Haunting Argentina : synecdoche in the protests of the mothers of the Plaza de Mayo 431
Star of fear, star of hope : North Star to reach reality 455
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