Rhetorical Landscapes in America: Variations on a Theme from Kenneth Burke / Edition 1by Gregory Clark
Pub. Date: 05/28/2004
Publisher: University of South Carolina Press
At the same time a reading of Kenneth Burke and of tourist landscapes in America, Gregory Clark's new study explores the rhetorical power connected with American tourism. Looking specifically at a time when citizens of the United States first took to rail and then highway to become sightseers in their own country, Clark traces the rhetorical function of a wide-ranging set of tourist experiences. He explores how the symbolic experiences Americans share as tourists have helped residents of a vast and diverse nation adopt a national identity. In doing so he suggests that the rhetorical power of a national culture is wielded not only by public discourse but also by public experiences.
Clark examines places in the American landscape that have facilitated such experiences, including New York City, Shaker villages, Yellowstone National Park, the Lincoln Highway, San Francisco’s 1915 Panama-Pacific International Exposition, and the Grand Canyon. He examines the rhetorical power of these sites to transform private individuals into public citizens, and he evaluates a national culture that teaches Americans to experience certain places as potent symbols of national community.
Invoking Burke's concept of "identification" to explain such rhetorical encounters, Clark considers Burke's lifelong study of symbols—linguistic and otherwise—and their place in the construction and transformation of individual identity. Clark turns to Burke’s work to expand our awareness of the rhetorical resources that lead individuals within a community to adopt a collective identity, and he considers the implications of nineteenth- and twentieth-century tourism for both visual rhetoric and the rhetoric of display.
About the Author:
GREGORY CLARK studies rhetoric and the variety of ways that it operates in American culture. He is the author of Dialogue, Dialectic, and Conversation: A Social Perspective on the Function of Writing and coeditor of Oratorical Culture in Nineteenth-Century America: Transformations in the Theory and Practice of Rhetoric. Clark is a professor of English at Brigham Young University and is editor of Rhetoric Society Quarterly. He lives in Provo, Utah.
Table of ContentsContents
List of Illustrations
Series Editor?s Preface
The Rhetorical Experience of Landscape
Landscape, National Identity, and Civic Tourism
New York City and the Public Experience of an American "Scene"
Shaker Tourism and the Rhetorical Experience of the Aesthetic
Transcendence at Yellowstone
Public Experience along the Lincoln Highway
Constituting Citizens at the Panama-Pacific International Exposition
Rhetorical Landscapes and the "Ambiguities of Identification"
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