This volume takes up rhetorical approaches to our primarily linguistic understanding of how names work, considering how theories of materiality in rhetoric enrich conceptions of the name as word or symbol and help explain the processes of name bestowal, accumulation, loss, and theft. Contributors theorize the formation, modification, and recontexualization of names as a result of technological and cultural change, and consider the ways in which naming influences identity and affects/grants power.
This volume takes up rhetorical approaches to our primarily linguistic understanding of how names work, considering how theories of materiality in rhetoric enrich conceptions of the name as word or symbol and help explain the processes of name bestowal, accumulation, loss, and theft. Contributors theorize the formation, modification, and recontexualization of names as a result of technological and cultural change, and consider the ways in which naming influences identity and affects/grants power.
Rhetorics of Names and Naming
236
Rhetorics of Names and Naming
236Related collections and offers
Product Details
| ISBN-13: | 9781317436041 |
|---|---|
| Publisher: | Taylor & Francis |
| Publication date: | 01/29/2016 |
| Series: | Routledge Studies in Rhetoric and Communication |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| Pages: | 236 |
| File size: | 3 MB |